Strategic Analysis of OEM Strategies for All-Wheel Drive Systems in Europe

VW Group will Command 30% Market Share of AWD Vehicles by 2021

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The increasing popularity of cross-over utility vehicles and growing demand for technologies that offer superior vehicle stability, safety, and enhanced driving dynamics are expected to increase the take rate for all-wheel drive (AWD) systems. These take rates are growing especially in the C and D segments and in the sports segment. The market for AWD systems comprising of part-time, full-time, and on-demand combination is expected to grow at a CAGR of 6.3% between 2014 and 2021.

Table of Contents

1. Executive Summary
Key Findings
Total AWD Systems Market: Market Engineering Measurements, Europe, 2014
European Driving Dynamics Preferences
Willingness to Pay—AWD Technologies
Key Industry Challenges
Executive Summary—Associated Multimedia
2. Research Scope, Objectives, Background, and Methodology
Research Aim, Objectives, and Scope
Research Background
Research Methodology
Key OEM/Participant Groups Compared in this Study
3. Definitions and Segmentation
Product Segmentation and Classification
All-Wheel Drive System Definitions
Vehicle Segmentation
4. Market Overview
Market Roadmap
Technology Roadmap
AWD Product Life Cycle Analysis
5. External Challenges: Drivers and Restraints— Total AWD Systems Market
Market Drivers
Market Restraints
6. Forecasts and Trends—Total AWD Systems Market
Market Engineering Measurements
Unit Shipment Scenario Analysis
Forecast Scenario Assumptions to 2021
Revenue Forecast
Unit Shipment Breakdown by OEM Group
AWD Systems Market—Market Breakdown by Vehicle Segment
Market Breakdown by Vehicle Segment
AWD Systems Market—Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
7. Insights from Customer Research
10 Most Important Findings on European Consumers
Willingness to Pay—AWD Technologies
Willingness to Pay by Car Segment
Top Advantages of Driving an AWD Vehicle
Top Advantages of Driving an AWD Vehicle by Segment
Top Features of the AWD System by Car Segment
8. OEM Profiles
Volkswagen Group
Jaguar Land Rover
BMW Group
Daimler Group
Renault Nissan Group
Volvo
Fiat-Chrysler Group
Toyota Group
9. Supplier Profiles
BorgWarner
BorgWarner—Product Road Map and SWOT analysis
JTEKT
JTEKT—SWOT Analysis and Product Road Map
Magna—Company Profile
Magna—SWOT Analysis and Product Road Map
GKN Driveline—Profile
GKN Driveline—SWOT Analysis and Product Road Map
ZF Friedrichshafen AG—Profile
ZF Friedrichshafen AG—SWOT Analysis and Product Road Map
10. Conclusions and Future Outlook
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
11. Appendix
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Total AWD Systems Market: Key Takeaways, Europe, 2014
2. Total AWD Systems Market: Key Questions this Study will Answer, Europe, 2014
3. Total AWD Systems Market: Key Industry Participants, Europe, 2014
4. Key OEM/Participant Groups Compared in this Study
5. Total AWD Systems Market: Market Segmentation by Vehicle Class, Europe, 2014
6. Total AWD Systems Market: Key Market Drivers, Europe, 2015–2021
7. Total AWD Systems Market: Key Market Restraints, Europe, 2015–2021
8. Total AWD Systems Market: Market Engineering Measurements, Europe, 2014
9. Total AWD Systems Market: Forecast Scenario, Europe, 2015–2020
10. Total AWD Systems Market: Forecast Scenario, Europe, 2015–2020
11. Total AWD Systems Market: Driveline Technologies, Europe, 2014
12. Total AWD Systems Market: Cost and Percentage of Total Car Budget, Europe, 2014


1. Total AWD Systems Market: Market Engineering Measurements, Europe, 2014
2. European Driving Dynamics Preferences
3. Total AWD Systems Market: Willingness to Pay, Europe, 2014
4. Total AWD Systems Market: Key Industry Challenges, Europe, 2015–2021
5. Total AWD Systems Market: Product Segmentation, Europe, 2014 Total AWD Systems Market: Technology and Product Roadmap at Component Level, Europe, 2010–2021
6. Total AWD Systems Market: Current AWD Lifecycle Analysis, Europe, 2014
7. Total AWD Systems Market: Unit Shipment Scenario Analysis, Europe, 2014–2021
8. Total AWD Systems Market: Revenue Forecast, Europe, 2014 and 2021
9. Total AWD Systems Market: Unit Shipment Breakdown of the Top 6 OEM Groups, Europe, 2014 and 2021
10. Total AWD Systems Market: Unit Shipment Breakdown by Vehicle Segment, Europe, 2014 and 2021
11. Total AWD Systems Market: Pricing Trends and Forecast, Europe, 2014–2021
12. Total AWD Systems Market: Willingness to Pay, Europe, 2014
13. Total AWD Systems Market: Cost and Percentage of Total Car Budget, Europe, 2014
14. Total AWD Systems Market: Top Advantages of Driving an AWD Vehicle, Europe, 2014
15. Total AWD Systems Market: Top Advantages of Driving an AWD Vehicle by Segment, Europe, 2014
16. Total AWD Systems Market: Top Features of the AWD System by Car Segment, Europe, 2014
17. AWD Systems Market: Volkswagen Group Profile, Europe, 2014
18. AWD Systems Market: Jaguar Land Rover Profile, Europe, 2014
19. AWD Systems Market: BMW Group Profile, Europe, 2014
20. AWD Strategy, Daimler Group Profile, Europe, 2014
21. AWD Systems Market: Renault Nissan Group Profile, Europe, 2014
22. AWD Systems Market: Volvo Profile, Europe, 2014
23. AWD Systems Market: Fiat Chrysler Group Profile, Europe, 2014
24. AWD Systems Market: Toyota Group Profile, Europe, 2014
25. AWD Systems Market: BorgWarner Product Portfolio and Strategy, Europe, 2014
26. BorgWarner—Product Road Map and SWOT analysis
27. AWD Systems Market: JTEKT Product Portfolio and Strategy, Europe, 2014
28. JTEKT—SWOT Analysis and Product Road Map
29. AWD Systems Market: Magna Product Portfolio and Strategy, Europe, 2014
30. Magna—SWOT Analysis and Product Road Map
31. AWD Systems Market: GKN Driveline Product Portfolio and Strategy, Europe, 2014
32. GKN Driveline—SWOT Analysis and Product Road Map
33. AWD Systems Market: ZF Friedrichshafen AG Product Portfolio and Strategy, Europe, 2014
34. ZF Friedrichshafen AG—SWOT Analysis and Product Road Map
35. Total AWD Systems Market: Conclusions and Implications Analysis, Europe, 2014



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