Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America

Touch Gesture Outshines Air Gesture in Value and Application Access

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This Strategic Insight analyzes the latest upcoming human-machine interface (HMI) technologies: touch and air gesture, and their applications in the automotive industry. This study focuses on which of these technologies will become more prominent and how they fare against each other with respect to price, components, and usability. The study also compares the current market scenario of both technologies and predicts which one will have higher penetration rate. Profiles of original equipment manufacturers (OEMs) will reveal their interest level in these technologies and their outlook. The base year is 2013; the forecast period is 2014 to 2020.

Table of Contents

Executive SummaryKey FindingsProduct Life Cycle of Gesture TechnologyTouch Gesture and Air Gesture AdoptionTypes and Effects of DistractionsIndustry Challenges for Gesture TechnologyMarket for Gesture Recognition—OEM AnalysisOEM Human-Machine Interface (HMI) Comparative Analysis Gesture Supplier Comparative AnalysisResearch Scope, Objectives, Background, and MethodologyResearch Scope and Objectives Geographic Definitions and Research TimelineResearch Aim and Objectives Key Questions This Study Will AnswerResearch BackgroundResearch Methodology Market OverviewInputIntroduction to GestureGesture SegmentationRegulations on Driver Distractions in North AmericaCurrent Gesture Recognition Market ScenarioFactors that Influence and Hinder Market GrowthGesture application in IVIDrivers and Restraints—Automotive Gesture Recognition MarketMarket DriversDrivers ExplainedMarket Restraints Restraints ExplainedTouch Gesture Technology Touch Gesture Volume and GrowthArchitecture for Touch Gesture RecognitionArchitecture for Touch Gesture Recognition—Neonode TechnologyTouch Screen Cost BreakdownTouch Screen Cost Breakdown—Neonode Touch TechnologyTraditional Touch vs. Neonode Touch Technology PenetrationTouch Gesture Market Penetration by OEM—North AmericaTouch Gesture Market Penetration by OEM—EuropeTouch Gesture Offerings—North AmericaTouch Gesture Offerings—North America (continued)Touch Gesture Offerings—Europe Touch Gesture Offerings—Europe (continued)Touch Gesture Future TrendsAir Gesture Technology Air Gesture Volumes and GrowthSystem Architecture for Air Gesture Recognition System Architecture for Air Gesture Recognition (continued)Air Gesture Technology Components—Neonode TechnologyNeonode Case StudyAir Gesture Future TrendsNorth America Air Gesture Market Penetration by OEMEuropean Air Gesture Market Penetration by OEMOEM Profiles Qoros Case StudyAudi ConnectBMW I DriveFord SyncVolvo SensusNissan Connect Key Conclusions and Future OutlookKey Conclusions and So What Analysis—Gesture TechnologyThe Last Word—3 Big PredictionsLegal DisclaimerAppendixAbbreviations and Acronyms UsedMarket Engineering Methodology

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