Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America

Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America

Touch Gesture Outshines Air Gesture in Value and Application Access

RELEASE DATE
06-Oct-2014
REGION
North America
Research Code: NE0D-01-00-00-00
SKU: AU01158-NA-MR_17377
$3,950.00
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$3,950.00
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Description

This Strategic Insight analyzes the latest upcoming human-machine interface (HMI) technologies: touch and air gesture, and their applications in the automotive industry. This study focuses on which of these technologies will become more prominent and how they fare against each other with respect to price, components, and usability. The study also compares the current market scenario of both technologies and predicts which one will have higher penetration rate. Profiles of original equipment manufacturers (OEMs) will reveal their interest level in these technologies and their outlook. The base year is 2013; the forecast period is 2014 to 2020.

Table of Contents

Key Findings

Product Life Cycle of Gesture Technology

Touch Gesture and Air Gesture Adoption

Types and Effects of Distractions

Industry Challenges for Gesture Technology

Market for Gesture Recognition—OEM Analysis

OEM Human-Machine Interface (HMI) Comparative Analysis

Gesture Supplier Comparative Analysis

Research Scope and Objectives

Geographic Definitions and Research Timeline

Research Aim and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

Input

Introduction to Gesture

Gesture Segmentation

Regulations on Driver Distractions in North America

Current Gesture Recognition Market Scenario

Factors that Influence and Hinder Market Growth

Gesture application in IVI

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

Touch Gesture Volume and Growth

Architecture for Touch Gesture Recognition

Architecture for Touch Gesture Recognition—Neonode Technology

Touch Screen Cost Breakdown

Touch Screen Cost Breakdown—Neonode Touch Technology

Traditional Touch vs. Neonode Touch Technology Penetration

Touch Gesture Market Penetration by OEM—North America

Touch Gesture Market Penetration by OEM—Europe

Touch Gesture Offerings—North America

Touch Gesture Offerings—North America (continued)

Touch Gesture Offerings—Europe

Touch Gesture Offerings—Europe (continued)

Touch Gesture Future Trends

Air Gesture Volumes and Growth

System Architecture for Air Gesture Recognition

System Architecture for Air Gesture Recognition (continued)

Air Gesture Technology Components—Neonode Technology

Neonode Case Study

Air Gesture Future Trends

North America Air Gesture Market Penetration by OEM

European Air Gesture Market Penetration by OEM

Qoros Case Study

Audi Connect

BMW I Drive

Ford Sync

Volvo Sensus

Nissan Connect

Key Conclusions and So What Analysis—Gesture Technology

The Last Word—3 Big Predictions

Legal Disclaimer

Abbreviations and Acronyms Used

Market Engineering Methodology

Related Research
This Strategic Insight analyzes the latest upcoming human-machine interface (HMI) technologies: touch and air gesture, and their applications in the automotive industry. This study focuses on which of these technologies will become more prominent and how they fare against each other with respect to price, components, and usability. The study also compares the current market scenario of both technologies and predicts which one will have higher penetration rate. Profiles of original equipment manufacturers (OEMs) will reveal their interest level in these technologies and their outlook. The base year is 2013; the forecast period is 2014 to 2020.
More Information
No Index No
Podcast No
Author Ramnath Eswaravadivoo
Industries Automotive
WIP Number NE0D-01-00-00-00
Is Prebook No