Strategic Analysis of the Global Plug-in Hybrid Electric Vehicle Market, Forecast to 2025

Transformational Growth Potential for PHEVs; Over 100 Models Expected to be Launched in the Next 3 Years

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This study discusses the global plug-in hybrid electric vehicle (PHEV) market till 2025. The geographical scope includes North America, Europe, and Asia (China, Japan, and South Korea).

The possibilities of future engine, battery, and electric motor technologies have been discussed. The position of the PHEV in the automotive market and its future market share has been derived, along with the analysis on future emission standards.

The strategic positioning of original equipment manufacturers (OEM) with respect to PHEVs has been profiled. Future trends and analysis on year-over-year growth by region and vehicle segment, along with OEM market share and fuel type analysis, have been included in this study.

Table of Contents

1. Executive Summary
Executive Summary—Key Findings
Global xEV Market Overview—2025 Scenario
Global PHEV Market Overview
Overview of the Positioning of PHEVs by Key OEMs
Market Scenario Analysis of PHEVs
Top 10 EVs Sold in 2015
Announced Vehicle Manufacturers’ PHEV Launch Plans
Overview of Government Incentives for PHEVs
Technology Trends and Roadmap
Comparative Analysis of PHEV Battery Capacity versus Range
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key OEMs or Participant Groups Compared in this Study
3. Definitions and Segmentation
Product Segmentation
EV Segmentation
BEV
PHEV
MHEV
FHEV
Vehicle Segmentation
4. Key Factors that Influence the PHEV Market
Factors of Influence—Key Market Drivers
Unlike BEVs, PHEVs do not depend on any fast charging infrastructure deployment, which negates the need for developed charging infrastructure, thereby bolstering PHEV adoption.
A strong PHEV launch roadmap is needed to stay ahead of BEVs. The recent launch of PHEVs has cannibalized BEV sales.
Consumer preferences towards buying a PHEV compared to a BEV will drive market growth in the short term.
With no range anxiety, the battery size difference between BEVs and PHEVs will increase.
The creation of low emission zones (LEZ) and emission-free zones and greenhouse gas (GHG) regulations will drive EV adoption.
PHEV Lack of Dependence on Fast Charging Infrastructure Deployment
Strong PHEV Launch Roadmap to Stay ahead of BEVs
Consumer Preference for PHEVS
Battery Capacity and Electric Range for EVs
Creation of LEZs and Emission-free Zones
Global GHG Emission Regulations
Case Study—Chinese Government NEV Development Plan
Factors of Influence—Key Market Restraints
PHEVs are complex and comparatively expensive as they have to accommodate 2 powertrains (ICE and electric).
Consumers buy PHEVs but do not regularly charge, thereby defeating the original purpose of emission control.
PHEVs still need to comply to test cycle changes, restraining the future growth of PHEVs.
Incentives are still favourable to BEVs, either for lobbying or political/communication purposes, retarding mass adoption of PHEVs.
Competition from the 48V MHEV technology and BEV’s superior range pose a threat to PHEVs.
Comparative Analysis of Complexity and Cost of Powertrains
Reasons for Drivers Not Charging PHEVs Regularly
Average Fuel Economy and CO2 Emissions of PHEVs
Incentives versus Market Share
Superior Range (200+ miles) a Threat to PHEV Growth
5. Overview of the Total EV Market
Role of PHEVs and Adoption Timescales (2012–2025)
Global EV Market Overview—EV Sales Breakdown by BEV and PHEV
Global EV Market Overview—Top 10 EVs Sold in 2015
Global EV Market Overview—Top 5 Selling PHEVs and BEVs by Region
Global EV Market Overview—Growth of PHEVs in Europe
6. Forecasts and Trends
PHEV Market—Unit Shipment Forecast Scenario Analysis
Forecast Scenario Assumptions to 2025
PHEV Market—Unit Shipment Forecast by Region
Global PHEV Market—OEMs’ Percent Unit Share by Region
PHEV Market—Percent Unit Shipment Forecast by OEM
PHEV Market—Unit Shipment Forecast by PV Segment
7. Regional Highlights
China—PHEV Market Fact Sheetc
China—PHEV Market Forecast Estimates
Europe—PHEV Market Fact Sheet
Europe—PHEV Market Forecast Estimates
Japan—PHEV Market Fact Sheet
North America—PHEV Market Fact Sheet
North America—PHEV Market Forecast Estimates
South Korea—PHEV Market Fact Sheet
8. Market and Comparative Analysis
Battery Pricing Trends Analysis
PHEV Comparative Analysis—Battery Capacity versus Price
PHEV Comparative Analysis—Battery Capacity versus Range
PHEV Comparative Analysis—Price versus Fuel Economy
Analysis by OEM’s Brand Positioning and Strategy
EV Platform Strategies
9. OEM Profiles
PHEV Market—OEM in Focus: BMW Group
PHEV Market—OEM in Focus: Ford
PHEV Market—OEM in Focus: GM
PHEV Market—OEM in Focus: Mercedes-Benz
PHEV Market—OEM in Focus: Toyota
PHEV Market—OEM In Focus: VW
10. Growth Opportunities and Companies to Action
Growth Opportunity—Social Collaboration
Strategic Imperatives for Global EV Industry
11. Conclusions and Future Outlook—Total Market
PHEV Market—Conclusions and Future Outlook
Global PHEV Market—3 Big Predictions
Legal Disclaimer
12. Appendix
Abbreviations and Acronyms Used
EV Incentives—North America
EV Incentives—Europe
EV Incentives—Asia
Market Engineering Methodology


List of Figures & Charts

1. PHEV Market: Overview of Positioning of PHEVs by Key OEMs, Global, 2025
2. PHEV Market: Overview of EV Incentives, Global, 2015
3. PHEV Market: Key Market Drivers, Global, 2016–2025
4. PHEV Market: Key Market Restraints, Global, 2016–2025
5. PHEV Market: Comparative Analysis of Complexity and Cost of Powertrains, Global, 2015
6. PHEV Market: Average Fuel Economy and CO2 Emissions of PHEVs, Europe, 2015
7. PHEV Market: Incentives versus Market Share, Global, 2015
8. PHEV Market: Forecast Scenario, Global, 2016–2025
9. PHEV Market: OEMs’ Percent Unit Shipment Forecast by Region, Global, 2015 and 2025
10. EV Market: Key Emission Targets, China, 2015 and 2021
11. PHEV Market: Incentives for PHEVs, China, 2015
12. EV Market: Key Emission Targets, Europe, 2015 and 2021
13. EV Market: Key Emission Targets, Japan, 2015 and 2020
14. PHEV Market: Incentives for PHEVs, Japan, 2015
15. EV Market: Key Emission Targets, North America, 2015 and 2025
16. PHEV Market: Incentives for PHEVs, North America, 2015
17. EV Market: Key Emission Targets, South Korea, 2015 and 2025
18. PHEV Market: Incentives for PHEVs, South Korea, 2015
19. EV Market: EV Platform Strategy, Global, 2015
20. PHEV Market: Model Launch Timeline—BMW, Global, 2016–2020
21. PHEV Market: Model Launch Timeline—Ford, Global, 2016–2020
22. PHEV Market: Model Launch Timeline—GM, Global, 2016–2020
23. PHEV Market: Model Launch Timeline—Mercedes-Benz, Global, 2016–2020
24. PHEV Market: Model Launch Timeline—Toyota, Global, 2016–2020
25. PHEV Market: Model Launch Timeline—VW, Global, 2016–2020
26. PHEV Market: Conclusions and Future Outlook, Global, 2015
27. EV Market: PHEV and BEV Incentives, US, 2015–2016
28. EV Market: PHEV and BEV Incentives, Canada, 2015–2016
29. EV Market: PHEV and BEV Incentives, Europe, 2015–2016
30. EV Market: PHEV and EV Incentives, Asia, 2015–2016


1. Total PHEV Market: Key Findings, Global, 2015
2. EV Market: Unit Shipment by EV Type (Midline Scenario), Global, 2025
3. EV Market: Overview of the xEV Market and Breakdown of the PHEV Market, Global, 2025
4. PHEV Market: PHEV Model Availability and Growth, Global, 2015, 2020 and 2025
5. PHEV Market: Scenario Analysis for PHEVs, Global, 2010–2025
6. EV Market: Top 10 PHEVs and BEVs, Global, 2015
7. PHEV Market: Model Launches, Global, 2011–2020
8. PHEV Market: Technology Roadmap, Global, 2010–2025
9. PHEV Market: Battery Capacity versus Range, Global, 2015
10. Total EV Market: Product Segmentation, Global, 2015
11. PHEV Market: Future Launches, Global, 2016–2021
12. PHEV Market: Consumer Preference towards Powertrain, Europe, 2016
13. PHEV Market: Roadmap of Battery Capacity and Electric Range for EVs, Global, 2010–2020
14. PHEV Market: Overview of LEZs and Emission-free Zones, Europe, 2020
15. PHEV Market: Roadmap of Emission Reduction Target by Country, Global, 2000–2025
16. PHEV Market: NEV Development Plan, China, 2015
17. PHEV Market: Reasons for Drivers Not Charging PHEVs Regularly, Global, 2015
18. PHEV Market: Incentives versus Market Share, Global, 2015
19. PHEV Market: Future Launches, Global, 2016–2021
20. EV Market: Unit Shipment Forecast by EV Type, Global, 2012–2025
21. EV Market: EV Sales Breakdown by EV Type and Region, Global, 2015
22. EV Market: EV Sales Breakdown, Europe, 2015
23. EV Market: EV Sales Breakdown, North America, 2015
24. EV Market: EV Sales Breakdown, Japan, 2015
25. EV Market: EV Sales Breakdown, China, 2015
26. EV Market: Top 10 PHEVs and BEVs, Global, 2015
27. EV Market: Top 5 Selling PHEVs and BEVs by Region, Global, 2015
28. EV Market: Unit Shipment Forecast by BEV and PHEV, Global, 2015 and 2016
29. EV Market: BEVs versus PHEVs, Europe, H1 2016 versus H1 2015
30. EV Market: Top 10 EV Sales, Europe, January–August 2016
31. PHEV Market: Unit Shipment Forecast Scenario Analysis, Global, 2015–2025
32. PHEV Market: Unit Shipment Forecast by Region, Global, 2015–2025
33. PHEV Market: Percent Unit Shipment Forecast By OEMs, Global, 2015 and 2025
34. PHEV Market: Unit Shipment Forecast by PV Segment, Global, 2015–2025
35. EV Market Share: China, 2015 and 2025
36. PHEV Market: Available Models, China, 2015 and 2020
37. PHEV Market: Key Announced PHEV Launches, China, 2016–2018
38. PHEV Market: BEV and PHEV Sales, China, 2010–2015
39. PHEV Market: PHEV Unit Sales Estimates, China, 2016–2025
40. Percent Breakdown by EV Type: China, 2015
41. PHEV Percent Breakdown by OEM: China, 2015
42. Percent Breakdown by EV Type: China, 2025
43. PHEV Percent Breakdown by OEM: China, 2025
44. PHEV Market: Unit Shipment Forecast by PV Segment, China, 2015 and 2025
45. EV Market Share: Europe, 2015 and 2025
46. PHEV Market: Available Models, Europe, 2015 and 2020
47. PHEV Market: Key Announced Launches, Europe, 2017–2019
48. PHEV Market: BEV and PHEV Sales, Europe, 2010–2015
49. PHEV Market: PHEV Unit Sales Estimates, Europe, 2016–2025
50. Percent Breakdown by EV Type: Europe, 2015
51. PHEV Percent Breakdown by OEM: Europe, 2015
52. Percent Breakdown by EV Type: Europe, 2025
53. PHEV Percent Breakdown by OEM: Europe, 2025
54. PHEV Market: Unit Shipment Forecast by PV Segment, Europe, 2015 and 2025
55. Total EV Market Share: Japan, 2015 and 2025
56. PHEV Market: Available Models, Japan, 2015 and 2020
57. PHEV Market: Key Announced Launches, North America, 2017–2019
58. PHEV Market: BEV and PHEV Sales, Japan, 2010–2015
59. PHEV Market: PHEV Unit Sales Estimates, Japan, 2016–2025
60. Percent Breakdown by EV Type: Japan, 2015
61. PHEV Percent Breakdown by OEM: Japan, 2015
62. Percent Breakdown by EV Type: Japan, 2025
63. PHEV Percent Breakdown by OEM: Japan, 2025
64. EV Market Share: North America, 2015 and 2025
65. PHEV Market: Models Available, North America, 2015 and 2020
66. PHEV Market: Key Announced Launches, North America, 2017–2019
67. PHEV Market: BEV and PHEV Sales, North America, 2010–2015
68. PHEV Market: PHEV Unit Sales Estimates, North America, 2016–2025
69. Percent Breakdown by EV Type: North America, 2015
70. PHEV Percent Breakdown by OEM: North America, 2015
71. Percent Breakdown by EV Type: North America, 2025
72. PHEV Percent Breakdown by OEM: North America, 2025
73. PHEV Market: Unit Shipment Forecast by PV Segment, North America, 2015 and 2025
74. EV Market Share: South Korea, 2015 and 2025
75. PHEV Market: Models Available, South Korea, 2015 and 2020
76. PHEV Market: Key Announced Launches, South Korea, 2016–2018 and Beyond
77. PHEV Market: BEV and PHEV Sales, South Korea, 2010–2015
78. PHEV Market: PHEV Unit Sales Estimates, South Korea, 2016–2025
79. Percent Breakdown by EV Type: South Korea, 2015
80. PHEV Percent Breakdown by OEM: South Korea, 2015
81. Percent Breakdown by EV Type: South Korea, 2025
82. PHEV Percent Breakdown by OEM: South Korea, 2025
83. EV Market: Li-ion Battery Pack Pricing Trend and Forecast, Global, 2010–2020
84. EV Market: Li-ion Battery Pack Cost Ranges by Industry Participant, Global, 2015
85. PHEV Market: EV Range versus Price, Global, 2015
86. PHEV Market: Battery Capacity versus Range, Global, 2015
87. PHEV Market: Price versus Fuel Economy, Global, 2015
88. PHEV Market: BMW Unit Shipment Forecast, Global, 2015 and 2025
89. PHEV Market: BMW Unit Shipment by Region, Global, 2015 and 2025
90. PHEV Market: Ford Unit Shipment Forecast, Global, 2015 and 2025
91. PHEV Market: Ford Unit Shipment by Region, Global, 2015 and 2025
92. PHEV Market: GM Unit Shipment Forecast, Global, 2015 and 2025
93. PHEV Market: GM Unit Shipment by Region, Global, 2015 and 2025
94. PHEV Market: Mercedes-Benz Unit Shipment Forecast, Global, 2015 and 2025
95. PHEV Market: Daimler Unit Shipment by Region, Global, 2015 and 2025
96. PHEV Market: Toyota Unit Shipment Forecast, Global, 2015 and 2025
97. PHEV Market: Toyota Unit Shipment by Region, Global, 2015 and 2025
98. PHEV Market: VW Unit Shipment Forecast, Global, 2015 and 2025
99. PHEV Market: VW Unit Shipment by Region, Global, 2015 and 2025



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