Strategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market

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This study focuses on the evolution of hybrid infotainment in the European and North American automotive market. In particular the study analyses the upcoming trend of smart phones and its penetration in the infotainment domain. This study describes the various automotive infotainment system offerings and apps available in the market. Different infotainment approaches are also explained in detail. The study also looks at business models, value chain analysis and revenue generation processes and strategies for OEMs using apps from smartphones. Consumer preference for various HMI options, apps awareness, usage and price is also shown.

Table of Contents

Strategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market, Smartphone and App Market OverviewOverview of Usage of Smartphone and Its AppsPopulation Demographics and Smartphone PreferenceSmartphone Apps Store OverviewSmartphone Market ConclusionsStrategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market, Current and Future OEM Infotainment Market Strategies – Europe and North AmericaPresent and Future Infotainment ApproachesTechnology Evolution RoadmapFuture Market Positioning and Market TrendsFuture Infotainment ApproachesIn-vehicle Infotainment System Offerings by Various OEMsKey Industry ChallengesStrategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market, Smartphone Interface to the Car – Types of Interfaces and European Consumer FeedbackOverview of Different Smartphone Interface TechnologiesDifferent Types of Interfaces for Connecting SmartphonesEuropean Consumer Preference for Various Human Machine Interface OptionsConsumer Preference for Different Types of HMI OptionsStrategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market, Overview of Automotive Apps – Developed by OEMs and Third-party DevelopersList of Automotive Apps Developed by OEMs and Third Party DevelopersDomains Covered by Auto-centric AppsAutomotive Apps and Their FunctionalityValue Chain Analysis and Revenue Generation CycleValue ChainRevenue Generations StrategyStrategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market, European Consumer research on automotive app awareness and willingness to payOverview of Consumer Awareness and Price of In-vehicle Smartphone AppsConsumer ResearchStrategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market, Conclusions and RecommendationsKey Conclusions and RecommendationsConclusionsObjectives of OEMsStrategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market, About Frost & SullivanAbout the CompanyCompany Information




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