This study considers the OE audio market, often drawing comparisons to the aftermarket side. The study focuses on core issues and provides near- to mid-term strategic recommendations.
Central themes are addressed individually, focusing on four major topics: source units, speakers, amplifiers, and satellite/ HD radio.
The study leverages proprietary end-user/ consumer data to support its conclusions. External issues affecting the sector are addressed, including the spread of compressed-audio players, Bluetooth technologies, cellular phones, and flash-data devices.
The scope of the study is strategic, while assessing the details of some of today’s major technologies and their impacts on market shares and growth prospects.