Strategic Analysis of the North American OE Car Audio System Markets

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This study considers the OE audio market, often drawing comparisons to the aftermarket side. The study focuses on core issues and provides near- to mid-term strategic recommendations.

Central themes are addressed individually, focusing on four major topics: source units, speakers, amplifiers, and satellite/ HD radio.

The study leverages proprietary end-user/ consumer data to support its conclusions. External issues affecting the sector are addressed, including the spread of compressed-audio players, Bluetooth technologies, cellular phones, and flash-data devices.

The scope of the study is strategic, while assessing the details of some of today’s major technologies and their impacts on market shares and growth prospects.

Table of Contents

Strategic Analysis of the North American OE Car Audio System Markets, Executive SummaryExecutive SummaryExecutive SummaryStrategic Analysis of the North American OE Car Audio System Markets, OE Source Unit Market IntroductionOverviewMarket Definition and ScopeMarket Drivers and RestraintsAutomotive LandscapeLight Vehicle MarketMarket Drivers and RestraintsMarket Engineering MetricsMarket Engineering MeasurementsBusiness Mix and DistributionSystem Specific MetricsFeature and Format SegmentationInput TechnologiesVehicle ParcMarketing EnvironmentEquipment StatisticsVehicle Type SegmentationWireless Network TechnologiesSystem ManufacturersMarket ReviewConsumersEnd-user ResearchStrategic Analysis of the North American OE Car Audio System Markets, OE Speaker MarketIntroductionOverviewGeneral MarketRecent DevelopmentsMarket Engineering MeasurementsMarket Definition and ScopeSystem Features and Penetration MetricsOriginal Equipment Versus Aftermarket Side of the MarketSpeaker LayoutTrends by Vehicle TypeSpeaker-Specific MeasuresSpeaker SizeOther MetricsMarket EngineeringMarket SnapshotConsumersEnd-user ResearchStrategic Analysis of the North American OE Car Audio System Markets, OE Amplifier MarketIntroductionMarket OverviewMarket Definition and ScopeCompetitive AnalysisAmplifier ArchitectureAmplifier OutputVehicle-type SpecificsTechnical FeaturesAmplifier PerformanceMarket EngineeringOverviewAdditional ConsiderationsConsumersEnd-user ResearchStrategic Analysis of the North American OE Car Audio System Markets, OE Satellite Radio and HD Radio MarketIntroductionOverviewMarket Definition and ScopeMarket EngineeringOverviewLifecycleSubscriber Acquisition and Subscriber Base MetricsSubscriber Acquisition CostsAftermarket Versus Original Equipment MarketAftermarket Versus Original Equipment MarketOriginal Equipment Market SpecificsEquipment and ManufacturersRecent DevelopmentsSatellite Radio Equipment ManufacturersAdditional MetricsOther FormatsOverviewHD RadioIntroductionMarket Definition and ScopeStrategic Analysis of the North American OE Car Audio System Markets, AppendixGlossaryAbbreviationsEquationsConversion EquationsCompound Annual Growth Rate EquationCurrency Exchange RatesCurrency Exchange RatesStrategic Analysis of the North American OE Car Audio System Markets, Decision Support DatabaseDecision Support DatabaseGross Domestic ProductPersonal Disposable IncomeTrade RegulationsJoint Ventures and AffiliationsPopulation




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