Strategic Analysis of Value-added Services Best Practices in Selected Sub-Saharan African Countries

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The study provides an opportunity analysis on the value-added services (VAS) market in Sub Saharan Africa (SSA). VAS has been an effective tool to retain customers in the dominant mobile communications market of SSA. With the increasing deployment of VAS, VAS are becoming a new source of revenues of telecommunication service providers. The study provides analysis on the strategic objectives of offering VAS, VAS's impacts on operators' business models, future growth opportunities and best practices. The value of this study to network operators is relating to their future growth strategies around VAS.

Table of Contents

Strategic Analysis of Value-added Services Best Practices in Selected Sub-Saharan African CountriesPreambleContentsExecutive SummaryKey FindingsResearch Aim and ObjectivesAim and Objectives of the StudyResearch Scope and DefinitionsScope and Definitions of the StudyResearch MethodologyMethodology Applied in the ResearchOverview of the VAS Market in SSAVAS Market OverviewMajor Categories of VAS Offerings by Strategic OperatorsVAS Offerings by Major Operators in SSAFuture Development Trends of VASKey Trends of Future VAS OfferingsStrategic Objectives of VAS and Their Impacts on Business Models Objectives of VAS and Impacts on Operators’ Business ModelsOpportunity AnalysisGrowth Opportunities in the FutureBest PracticesBest Practices of Market ParticipantsConclusionsFinal ConclusionsAbout Frost & SullivanFrost & Sullivan Company Profile




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