Description

This study provides strategic insights on key technologies in the passenger car industry in North America with a focus on market penetration of each key application in powertrain, electric vehicles, transmissions, chassis, safety, infotainment and telematics. This research indicates the revenue potential of each of the key technologies in 2020, based on the current market scenario and growth drivers. A large number of technologies are driven—directly or indirectly—by mandates and are expected to be available on at least two of every three passenger vehicles sold in North America. The study demarcates low-revenue-potential technologies from medium- and high-revenue-potential technologies.