Strategic Analysis of Women Customers in the North American Automotive Aftermarket

Growing Number of Women Drivers Create New Opportunities

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The aim of this study is to research, analyze, and forecast the influence of women customers on the automotive aftermarket in North America for the period 2016–2022. Changes in the car buying and maintenance behavior of women indicate a need for the automotive aftermarket to initiate and implement a change in its strategy to attract and retain women customers. Several factors—such as women comprising 60%–70% of the customers at repair, influencing more than 90% of all car-related decisions, and keeping their cars longer than men—need to be considered by the automotive aftermarket. Increasing purchasing power and social media usage by women are also factors that the aftermarket needs to integrate into its strategy.

Table of Contents

1. Executive Summary
Key Findings
Influence of Female Drivers on the Aftermarket
Key Differentiators in Maintenance Patterns
Choice of Maintenance Provider
Maintenance Behavior
Key Women Customer Groups
Elements of Female-Friendly Service
Competitor Strategies
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
Primary Research
Secondary Research
Key Industry Participants
Askpatty.com
Women-drivers.com
3. Definitions and Segmentation
Definitions
Independent Aftermarket (IAM)
Original Equipment Supplier (OES)
Vehicles in Operation (VIO)
Vehicle Segmentation
4. Demographic Megatrends Influencing the Automotive Aftermarket
Number of Licensed Drivers by Gender in North America
Passenger Car Licenses by Gender
Global Summary
US
Future Drivers
Gen-Y Women Car Buyers in the United States
Women and Car Purchase Decisions
5. Maintenance Attitudes and Preferences of Women Drivers in the United States
Methodology
Sample Structure
Vehicle Segments
Respondents’ Profile
General Maintenance Attitudes
Customer Segments
Customer Segments—Key Characteristics
Key Women Customer Groups
Information on Service Channels
Online/Mobile Devices Usage
Top Brands of Engine Oils
Products/Services Purchased
6. Targeting Women Customers: Aftermarket Exhibits
Case Study
Honest-1 Auto care
Askpatty
Women-drivers.com
Pep Boys’ Adoption of Non-Automotive Retail Concepts
Nissan’s “Ladies First” Dealerships
7. Key Findings and Conclusions
Key Conclusions
The Last Word—3 Big Predictions
Legal Disclaimer
8. Appendix
List of Abbreviations and Acronyms Used
Planned 2016 Research

Infographic



List of Figures & Charts

1. Women Customers in the Automotive Aftermarket: Percent Driving License Holders by Gender, Global, 2012
2. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015
3. Women Customers in the Automotive Aftermarket: Female Customer Trends, North America, 2015
4. Women Customers in the Automotive Aftermarket: Aftermarket Exhibits, North America, 2015
5. Women Customers in the Automotive Aftermarket: Passenger Vehicles in Operation, North America, 2012–2022
6. Total TPMS Aftermarket: Key Industry Participants, North America and Europe, 2015
7. Women Customers in the Automotive Aftermarket: Number of Licensed Drivers by Gender, North America, 2015
8. Women Customers in the Car Industry: Driving License Holders by Gender, Global, 2012
9. Women Customers in the Car Industry: Driving License Holders by Age and Gender, US, 2012
10. Women Customers in the Automotive Aftermarket: Gen-Y Women Car Buyers, US, 2012
11. Women Customers in the Automotive Aftermarket: Car Purchases by Gender, US, 2013
12. Women Customers in the Automotive Aftermarket: Percent of Women Personnel Employed in Car Dealerships vs. Percent of Women Influencing Car Purchase Decisions, US, 2013
13. Sample Size of Maintenance Attitudes and Preferences of Women Drivers Survey, US, 2009–2015
14. Women Customers in the Automotive Aftermarket: Sample Structure, US, 2015
15. Women Customers in the Automotive Aftermarket: Types of Cars Driven by Gender, US, 2015
16. Women Customers in the Automotive Aftermarket: Respondents’ Profile, US, 2015
17. Women Customers in the Automotive Aftermarket: Maintenance Attitudes, US, 2015
18. Women Customers in the Automotive Aftermarket: Customer Segments, US, 2015
19. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015
20. Women Customers in the Automotive Aftermarket: Sources of Information by Gender, US, 2015
21. Customers in the Automotive Aftermarket: Top Brands of Engine Oils, US, 2015
22. Women Customers in the Automotive Aftermarket: Replacement of Parts, US, 2015
23. IAM Retail Store Latest Layout for Pep Boys, US, 2015



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