Strategic Assessment of Truck Cabin Styling Strategies of Major HCV OEMs in Europe

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With economic slump in the European region affecting the growth of commercial vehicle industry, gaining market share will become important for original equipment manufacturers (OEMs) to increase revenues. Cabin styling of European heavy commercial vehicles is set to become a critical buying parameter for fleet companies as issues such as driver shortage and ageing driver demographic profile will demand best working and living spaces. The study focuses on innovations in on-board devices; comfort features; heat, ventilation, and air conditioning systems; human machine interface technologies; connectivity; telematics; and safety systems. Competitive benchmarking and future strategies of OEMs and implications on su

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Key Findings (continued)Executive Summary—Cabin Styling EvolutionExecutive Summary—Impact of Mega Trends on LCV/MCV/HCV MarketExecutive Summary—The Future Mega Trucks Executive Summary—Snapshot of Cabin Range Offered by Major OEMsExecutive Summary—Consolidated Forecast by VocationExecutive Summary—HMI in Trucks: OEM StrategiesExecutive Summary—Common Multiplexed Architecture Across OEMs Executive Summary—HWWExecutive Summary—HWW Factors in Cabin StylingExecutive Summary—Analysis of Impact of New Device Addition on Cabin SpaceExecutive Summary—Comparative Positioning of HCV Cabin StylingExecutive Summary—Cabin Module Outsourcing PotentialExecutive Summary—Outlook of OEM Strategies on Cabin StylingResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectiveResearch BackgroundResearch MethodologyDefinitions and SegmentationClassification of HCV Cabins by Area of ApplicationClassification of HCV Cabins—Short CabClassification of HCV Cabins—Day Cab Classification of HCV Cabins—Sleeper CabCabin Styling—IntroductionDesign Attribute Analysis—HCV Truck Design MatrixFactors for Cabin Design—Focus Area of Key StakeholdersKey Factors for Cabin Design—ExteriorKey Factors for Cabin Design—Exterior (continued)Virtual Cabin—Exterior DesignKey Factors for Cabin Design—InteriorKey Factors for Cabin Design—Interior (continued)Virtual Cabin—Interior DesignCabin Variants—Current Market Scenario Snapshot of Cabin Range Offered by Major OEMsMega Trends and Industry Convergence ImplicationsImpact of Top Mega Trends on the Commercial Vehicle IndustryImpact of Top Mega Trends on the Commercial Vehicle Industry (continued)Urbanisation Impact–2020Impact of Mega Trends on LCV/MCV/HCVSmart Connected TrucksThe Future Mega Trucks Market Dynamics—Western Europe HCV MarketMarket Trends and Impact on HCV Market in Western EuropeDrivers and RestraintsHCV Market DriversDrivers ExplainedDrivers Explained (continued)HCV Market RestraintsRestraints ExplainedRestraints Explained (continued)Industry Forecast—Key Industry MatrixTotal HCV Market—Split by ApplicationConsolidated Forecast by VocationTotal HCV Market—Long-haul TrucksTotal HCV Market—Construction TrucksTotal HCV Market—Distribution TrucksTotal HCV Market—Special TrucksCabin Styling Strategies—Comparative Analysis of Major HCV OEMsComparative Positioning of HCV Cabin StylingComparison of Cabin Design Features of Major OEMs (Indices)Outlook of OEM Strategies on Cabin StylingDaimler Trucks—Cabin Styling StrategyDaimler Trucks—Cabin Styling Strategy DiscussionDaimler Trucks Cabin Styling—Strategic InsightScania Trucks—Cabin Styling StrategyScania Trucks—Cabin Styling Strategy DiscussionScania Trucks Cabin Styling—Strategic InsightVolvo Trucks—Cabin Styling StrategyVolvo Trucks—Cabin Styling Strategy DiscussionVolvo Trucks Cabin Styling—Strategic InsightMAN Trucks—Cabin Styling StrategyMAN Trucks—Cabin Styling Strategy DiscussionMAN Trucks Cabin Styling—Strategic InsightDAF Trucks—Cabin Styling StrategyDAF Trucks—Cabin Styling Strategy DiscussionDAF Trucks Cabin Styling—Strategic InsightIVECO Trucks—Cabin Styling StrategyIVECO Trucks—Cabin Styling Strategy DiscussionIVECO Trucks Cabin Styling—Strategic InsightRenault Trucks—Cabin Styling StrategyRenault Trucks—Cabin Styling Strategy DiscussionRenault Trucks Cabin Styling—Strategic InsightcKey Cabin Styling—Focal Points Safety and Driving Assistance SystemsComfort and Ergonomics Connectivity and Telematics Fuel Efficiency ImprovementHWWHWW Factors in Cabin StylingHWWEntertainment, Infotainment, and HMI HMIHMI in Trucks—OEM StrategiesOverview of On-board Devices in TrucksAnalysis of Impact of New Device Addition on Cabin SpaceCommon Multiplexed Architecture Across OEMs Technology Roadmap—On-board SystemsTechnology Roadmap—On-board Systems (continued)Impact of OEMs’ Cabin Styling Strategy on Supplier Community Cabin System Integration—Value Chain AnalysisSupplier Value PropositionCabin Module Outsourcing PotentialDashboard Module—On-board Devices Present Growth OpportunityTelematics FMS Services—RoadmapConclusions and Strategic Recommendations Key FindingsKey Findings (continued)Key Conclusions and Recommendations—OEMsKey Conclusions and Recommendations—SuppliersThe Last Word—Three Big PredictionsLegal DisclaimerAppendixTable of Acronyms UsedMarket Engineering Methodology

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