Strategic Assessment of Truck Cabin Styling Strategies of Major HCV OEMs in Europe

Strategic Assessment of Truck Cabin Styling Strategies of Major HCV OEMs in Europe

Rise in Distributed Electronics Stoking Focus on HMI and Health, Wellness, and Well-being

RELEASE DATE
25-Apr-2013
REGION
Europe
Research Code: M91C-01-00-00-00
SKU: AU01232-EU-MR_17635
$10,000.00
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SKU
AU01232-EU-MR_17635
$10,000.00
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Description

With economic slump in the European region affecting the growth of commercial vehicle industry, gaining market share will become important for original equipment manufacturers (OEMs) to increase revenues. Cabin styling of European heavy commercial vehicles is set to become a critical buying parameter for fleet companies as issues such as driver shortage and ageing driver demographic profile will demand best working and living spaces. The study focuses on innovations in on-board devices; comfort features; heat, ventilation, and air conditioning systems; human machine interface technologies; connectivity; telematics; and safety systems. Competitive benchmarking and future strategies of OEMs and implications on supplier community are covered.

Table of Contents

Executive Summary—Key Findings

Executive Summary—Key Findings (continued)

Executive Summary—Cabin Styling Evolution

Executive Summary—Impact of Mega Trends on LCV/MCV/HCV Market

Executive Summary—The Future Mega Trucks

Executive Summary—Snapshot of Cabin Range Offered by Major OEMs

Executive Summary—Consolidated Forecast by Vocation

Executive Summary—HMI in Trucks: OEM Strategies

Executive Summary—Common Multiplexed Architecture Across OEMs

Executive Summary—HWW

Executive Summary—HWW Factors in Cabin Styling

Executive Summary—Analysis of Impact of New Device Addition on Cabin Space

Executive Summary—Comparative Positioning of HCV Cabin Styling

Executive Summary—Cabin Module Outsourcing Potential

Executive Summary—Outlook of OEM Strategies on Cabin Styling

Research Scope

Research Aims and Objective

Research Background

Research Methodology

Classification of HCV Cabins by Area of Application

Classification of HCV Cabins—Short Cab

Classification of HCV Cabins—Day Cab

Classification of HCV Cabins—Sleeper Cab

Design Attribute Analysis—HCV Truck Design Matrix

Factors for Cabin Design—Focus Area of Key Stakeholders

Key Factors for Cabin Design—Exterior

Key Factors for Cabin Design—Exterior (continued)

Virtual Cabin—Exterior Design

Key Factors for Cabin Design—Interior

Key Factors for Cabin Design—Interior (continued)

Virtual Cabin—Interior Design

Cabin Variants—Current Market Scenario

Snapshot of Cabin Range Offered by Major OEMs

Impact of Top Mega Trends on the Commercial Vehicle Industry

Impact of Top Mega Trends on the Commercial Vehicle Industry (continued)

Urbanisation Impact–2020

Impact of Mega Trends on LCV/MCV/HCV

Smart Connected Trucks

The Future Mega Trucks

Market Trends and Impact on HCV Market in Western Europe

Drivers and Restraints

HCV Market Drivers

Drivers Explained

Drivers Explained (continued)

HCV Market Restraints

Restraints Explained

Restraints Explained (continued)

Total HCV Market—Split by Application

Consolidated Forecast by Vocation

Total HCV Market—Long-haul Trucks

Total HCV Market—Construction Trucks

Total HCV Market—Distribution Trucks

Total HCV Market—Special Trucks

Comparative Positioning of HCV Cabin Styling

Comparison of Cabin Design Features of Major OEMs (Indices)

Outlook of OEM Strategies on Cabin Styling

Daimler Trucks—Cabin Styling Strategy

Daimler Trucks—Cabin Styling Strategy Discussion

Daimler Trucks Cabin Styling—Strategic Insight

Scania Trucks—Cabin Styling Strategy

Scania Trucks—Cabin Styling Strategy Discussion

Scania Trucks Cabin Styling—Strategic Insight

Volvo Trucks—Cabin Styling Strategy

Volvo Trucks—Cabin Styling Strategy Discussion

Volvo Trucks Cabin Styling—Strategic Insight

MAN Trucks—Cabin Styling Strategy

MAN Trucks—Cabin Styling Strategy Discussion

MAN Trucks Cabin Styling—Strategic Insight

DAF Trucks—Cabin Styling Strategy

DAF Trucks—Cabin Styling Strategy Discussion

DAF Trucks Cabin Styling—Strategic Insight

IVECO Trucks—Cabin Styling Strategy

IVECO Trucks—Cabin Styling Strategy Discussion

IVECO Trucks Cabin Styling—Strategic Insight

Renault Trucks—Cabin Styling Strategy

Renault Trucks—Cabin Styling Strategy Discussion

Renault Trucks Cabin Styling—Strategic Insightc

Safety and Driving Assistance Systems

Comfort and Ergonomics

Connectivity and Telematics

Fuel Efficiency Improvement

HWW

HWW Factors in Cabin Styling

HWW

Entertainment, Infotainment, and HMI

HMI

HMI in Trucks—OEM Strategies

Overview of On-board Devices in Trucks

Analysis of Impact of New Device Addition on Cabin Space

Common Multiplexed Architecture Across OEMs

Technology Roadmap—On-board Systems

Technology Roadmap—On-board Systems (continued)

Cabin System Integration—Value Chain Analysis

Supplier Value Proposition

Cabin Module Outsourcing Potential

Dashboard Module—On-board Devices Present Growth Opportunity

Telematics FMS Services—Roadmap

Key Findings

Key Findings (continued)

Key Conclusions and Recommendations—OEMs

Key Conclusions and Recommendations—Suppliers

The Last Word—Three Big Predictions

Legal Disclaimer

Table of Acronyms Used

Market Engineering Methodology

Related Research
With economic slump in the European region affecting the growth of commercial vehicle industry, gaining market share will become important for original equipment manufacturers (OEMs) to increase revenues. Cabin styling of European heavy commercial vehicles is set to become a critical buying parameter for fleet companies as issues such as driver shortage and ageing driver demographic profile will demand best working and living spaces. The study focuses on innovations in on-board devices; comfort features; heat, ventilation, and air conditioning systems; human machine interface technologies; connectivity; telematics; and safety systems. Competitive benchmarking and future strategies of OEMs and implications on supplier community are covered.
More Information
No Index Yes
Podcast No
Author Chandramowli Kailasam
Industries Automotive
WIP Number M91C-01-00-00-00
Is Prebook No