Description

Device fragmentation, varying operator requirements, large content formats and others are some challenges to ensuring a consistent and satisfactory end-user experience. Mobile content industry participants adopt different approaches for content adaptation, some of which may be manual porting and transcoding, third-party content adaptation tools, outsourcing and others. Each model may actually be suitable under different circumstances. Frost & Sullivan's Strategic Insight into Mobile Content Adaptation examines market dynamics for content porting and transcoding, with analysis of the preferred approaches.