Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems

Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems

Desirability and Willingness to Pay for Active Safety and ADAS Features

RELEASE DATE
28-Nov-2014
REGION
Europe
Research Code: MAC9-01-00-00-00
SKU: AU01145-EU-MR_17347

$20,000.00

Special Price $15,000.00 save 25 %

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SKU
AU01145-EU-MR_17347

$20,000.00

$15,000.00 save 25 %

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Description

The European consumer base for passenger cars has traditionally embraced the latest technologies for enhancing driving dynamics, connectivity, comfort, and convenience. Although safety was placed second to technology, future trends suggest that consumers are not only willing to pay for life-saving technologies but also show interest in evaluating automated driving. This study gauges the pulse of the European consumer likely to buy a new vehicle in the next 3 to 5 years; insights will help original equipment manufacturers (OEMs) market their safety systems accordingly. The study also provides insights into consumer willingness to pay for option bundles in key European markets such as the United Kingdom, Germany, France, Italy, and Russia.

Table of Contents

Key Findings

Key Findings (continued)

Executive Summary—Associated Multimedia

Research Aims and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

Product Segmentation

Definitions

Definitions (continued)

Definitions (continued)

Definitions (continued)

Vehicle Segmentation

Share of Preference for Safety Systems vs. Familiarity

Impact of Top 3 Mega Trends on Passenger Car Safety Market

Segmentation Based on Attitude Toward Safety and Driving Behaviour

Importance of Safety

The Safety Landscape: Present

Stress Level in Driving Scenarios and Mitigation Systems

Willingness to Let the Vehicle Take Control in an Emergency Situation

Preferred Method for Warnings by Situation

Acceptable Frequency of False Warnings

Acceptable Frequency of Genuine Warnings

The Safety Landscape: Future

Price Gap Analysis: Tested vs. Optimal Price

Purchase Likelihood of Bundled Safety Packages by Country

Purchase Likelihood of Bundled Safety Packages by Vehicle Segment

Respondent Profile: Demographics

Key Conclusions and Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Relevant Research

Market Engineering Methodology

Related Research
The European consumer base for passenger cars has traditionally embraced the latest technologies for enhancing driving dynamics, connectivity, comfort, and convenience. Although safety was placed second to technology, future trends suggest that consumers are not only willing to pay for life-saving technologies but also show interest in evaluating automated driving. This study gauges the pulse of the European consumer likely to buy a new vehicle in the next 3 to 5 years; insights will help original equipment manufacturers (OEMs) market their safety systems accordingly. The study also provides insights into consumer willingness to pay for option bundles in key European markets such as the United Kingdom, Germany, France, Italy, and Russia.
More Information
No Index Yes
Podcast No
Author Kamalesh Mohanarangam
Industries Automotive
WIP Number MAC9-01-00-00-00
Is Prebook No