Strategic Outlook of Vehicle Relationship Management Market in Europe and North America

Billion Dollar Revenue Potential by Capturing Long-Term Opportunities Through Vehicle and Customer

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The aim of this strategic study is to present and analyze the impact of vehicle relationship management in the automotive industry. It puts forth the key segments of vehicle relationship management by identifying the context, consideration, and involvement of OEMs and other ecosystem partners in these segments. This research service identifies strategies and market opportunities for the automotive industry in Europe and North America using vRM. It also showcases the different counter measures that can be adopted using vRM strategies for converting lost opportunities into possible revenue initiators. This research is supported by case studies and strategic conclusions and recommendations and also provides links to supplementary research studies.

Table of Contents

Executive SummaryExecutive Summary—Top 5 Market HighlightsKey TakeawaysvRM Definition and Life Cycle AnalysisvRM is Essential to Capture Long-term Opportunity KPIs for OEMs to Implement vRM OEMs Push Towards vRM ImplementationOEM Activities in the Connected SpaceOEMs’ Interest Levels towards Key vRM SegmentsvRM Implementation RoadmapvRM PotentialResearch Scope, Objectives, Background, and MethodologyResearch Scope and ObjectiveResearch Aim and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch MethodologyvRM Market OverviewIntroduction to Vehicle Relationship Management and Benefits A vRM Ecosystem Contribution Margins of vRM Ecosystem Partners Types of Cost Savings Through vRM ImplementationConnected Vehicles Versus Non-connected—Creating Relevant Opportunities Connectivity Trends Enabling vRMNorth American Telematics Services Business Model ComparisonEuropean Telematics Services Business Model ComparisonOEM Conceptual Challenges for vRM Implementation vRM Through OE Smartphone Telematics App—Kia UVO eServices Case Study Key Segments of Vehicle Relationship ManagementKey vRM SegmentsOver-the-air UpdatesOver-the-air Updates—The ContextOver-the-air Updates—The SegmentsOver-the-air Updates—Key Considerations and Key ParticipantsOver-the-air Updates—Planned OEM ActivityOver-the-air Updates—Tesla Case StudyAftersales ManagementAftersales Management—The ContextAftersales Management—The Context (continued)Aftersales Management—Counter Measures for Lost OpportunitiesAftersales Management—The SegmentsAftersales Management—Key Considerations and Key Participant Snapshot Aftersales Management—Opportunity Avenues for OEM DealershipsAftersales Management—Which OEMs are Leading the WayAftersales Management—Hyundai Case StudyData AnalyticsData Analytics—The ContextData Analytics—The SegmentsData Analytics—Key Considerations and Key ParticipantsData Analytics—Current OEM ActivitiesData Analytics—Potential Savings from Data Analytics and Foreseeable OpportunitiesData Analytics—Symphony Analytics Case StudyKey Conclusions and Future OutlookKey Conclusions—vRM PotentialThe Last Word—3 Big Predictions for Vehicle Relationship Management SystemsLegal DisclaimerAppendixTable of Acronyms UsedLearn More—Next StepsMarket Engineering MethodologyList of Studies: Past, In-progress, Planned (2014)Passenger Vehicle Telematics—2014 Upcoming ResearchPassenger Vehicle Telematics—2014 Upcoming Research (continued) Telematics & Infotainment Research Program—Existing Recent Research (2010–2013)Commercial Vehicle Telematics Research Program—Upcoming 2014 Tentative TitlesCommercial Vehicle Telematics Research Program—Published Research-Legacy Content (continued)




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