Strategic Outlook on MirrorLink and Tethered Smartphone Solutions in North America and Europe

Tethered Solutions are Becoming Front and Center in the Connected Car Market

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This strategic insight covers the adoption and outlook of MirrorLink and its tethered solution competitors in the North American and European automotive infotainment market. The success of the connected car will be essential for OEMs, and making a driver's experience as seamless as possible will be assisted by tethered solutions. While maintaining a strict focus on driver distraction, software giants are beginning to enter the vehicle and allow drivers to conveniently connect their smartphone to their vehicle. Frost & Sullivan analyzes the top tethered participants and how the various OEM partnerships will play out over the next 5 to 10 years.

Table of Contents

Executive SummaryKey FindingsConnected Vehicle IndustryMirrorLink—A High Level OverviewTethered Solution OfferingsTethered Solution ForecastsCurrent and Future Strategies and Challenges Connected Vehicles—A Global Perspective Smartphone Use in the VehicleDriver Distraction Conclusions and Predictions Research Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch Methodology MirrorLinkMirrorLink—A High Level IntroductionMirrorLink OverviewMirrorLink as a Universal StandardMirrorLink App PartnershipsMirrorLink RoadmapMirrorLink StructureMirrorLink Strategies in EuropeMirrorLink in North AmericaDrivers and Restraints—MirrorLinkMirrorLink—Key Market Drivers and RestraintsMarket DriversDrivers ExplainedMarket RestraintsRestraints ExplainedSmartphone AnalysisSmartphone ForecastSmartphone OS Penetration—North AmericaSmartphone OS Penetration—EuropeApple CarPlayApple CarPlay Case StudyApple CarPlay Case Study (continued)Apple CarPlay Adoption Rates—North AmericaApple CarPlay Adoption Rates—Europe Android AutoGoogle Android Auto Case StudyAndroid Auto OEM PartnershipsEurope is Dominated by AndroidAndroid Auto Adoption Rates—EuropeAndroid Auto Adoption Rates—North AmericaConclusions and Future OutlookSmartphone Tethered Solution OutlookConnected Car Volumes Still Too Low Conclusions for the MirrorLink and the Tethered Solution MarketThe Last WordThe Last Word—3 Big PredictionsLegal DisclaimerAppendixMarket Engineering Methodology

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