Sub-Saharan African Mobile End-user Trends

Mobile Phones are Moving Beyond Communication Tools to Service Delivery Platforms

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The Sub-Saharan African (SSA) mobile market presents significant opportunities for telecommunication companies, device and module vendors, application and platform providers, and access network providers operating in this space. However, it is important to understand the specific needs and challenges of this rapidly changing and growing market. This study investigates the various upcoming opportunities as SSA mobile end-user trends are changing and maturing. Mobile phones are moving beyond communication tools to become service delivery platforms. The availability of applications and the development of various value-added services (VAS) enable end users to use their mobile phones for mobile banking, music streaming, and social media, amongst other services.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)Market Engineering MeasurementsMarket OverviewKey Questions This Study Will AnswerResearch ScopeResearch Scope (continued)Current Mobile Context in SSAMobile Phone PenetrationMobile Phone Penetration (continued)Mobile Phone Penetration (continued)Mobile Phone Penetration (continued)Mobile Phone Penetration (continued)Mobile Contracts Mobile and Fixed Internet BrowsingMobile BroadbandRegulatory LandscapeRegulatory Landscape (continued)Infrastructure DevelopmentInfrastructure Development (continued)Drivers and RestraintsMarket DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Mobile End-user TrendsMarket Engineering MeasurementsMobile Penetration RateSmartphone Penetration RateSmartphone Penetration Rate (continued)Smartphone Penetration Rate (continued)Social Networking, Web Sites, and Instant MessagingLocal Content DevelopmentLocal Content Development (continued)Vertical Market TrendsOverviewVertical Markets OverviewVertical Markets Overview (continued)mHealthmHealth (continued)mAgriculturemEducationmEducation (continued)mCommerce and mMoneymCommerce and mMoney (continued)mCommerce and mMoney (continued)mCommerce and mMoney (continued)mInfotainmentmInfotainment (continued)mInfotainment (continued)The Last WordThe Last Word—4 Big PredictionsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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