Sub-Saharan African Mobile End-user Trends

Sub-Saharan African Mobile End-user Trends

Mobile Phones are Moving Beyond Communication Tools to Service Delivery Platforms

RELEASE DATE
22-Jul-2014
REGION
Africa
Deliverable Type
Market Research
Research Code: MA20-01-00-00-00
SKU: TE00316-AF-MR_01809
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$4,950.00
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$4,950.00
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Description

The Sub-Saharan African (SSA) mobile market presents significant opportunities for telecommunication companies, device and module vendors, application and platform providers, and access network providers operating in this space. However, it is important to understand the specific needs and challenges of this rapidly changing and growing market. This study investigates the various upcoming opportunities as SSA mobile end-user trends are changing and maturing. Mobile phones are moving beyond communication tools to become service delivery platforms. The availability of applications and the development of various value-added services (VAS) enable end users to use their mobile phones for mobile banking, music streaming, and social media, amongst other services.

Table of Contents

Key Findings

Key Findings (continued)

Market Engineering Measurements

Key Questions This Study Will Answer

Research Scope

Research Scope (continued)

Mobile Phone Penetration

Mobile Phone Penetration (continued)

Mobile Phone Penetration (continued)

Mobile Phone Penetration (continued)

Mobile Phone Penetration (continued)

Mobile Contracts

Mobile and Fixed Internet Browsing

Mobile Broadband

Regulatory Landscape

Regulatory Landscape (continued)

Infrastructure Development

Infrastructure Development (continued)

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Market Engineering Measurements

Mobile Penetration Rate

Smartphone Penetration Rate

Smartphone Penetration Rate (continued)

Smartphone Penetration Rate (continued)

Social Networking, Web Sites, and Instant Messaging

Local Content Development

Local Content Development (continued)

Overview

Vertical Markets Overview

Vertical Markets Overview (continued)

mHealth

mHealth (continued)

mAgriculture

mEducation

mEducation (continued)

mCommerce and mMoney

mCommerce and mMoney (continued)

mCommerce and mMoney (continued)

mCommerce and mMoney (continued)

mInfotainment

mInfotainment (continued)

mInfotainment (continued)

The Last Word—4 Big Predictions

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

The Sub-Saharan African (SSA) mobile market presents significant opportunities for telecommunication companies, device and module vendors, application and platform providers, and access network providers operating in this space. However, it is important to understand the specific needs and challenges of this rapidly changing and growing market. This study investigates the various upcoming opportunities as SSA mobile end-user trends are changing and maturing. Mobile phones are moving beyond communication tools to become service delivery platforms. The availability of applications and the development of various value-added services (VAS) enable end users to use their mobile phones for mobile banking, music streaming, and social media, amongst other services.
More Information
Deliverable Type Market Research
No Index Yes
Podcast No
Author Joanita Roos
Industries Telecom
WIP Number MA20-01-00-00-00
Is Prebook No