Tapping Opportunities in Augmented Reality: Why the Emphasis Should be on “Augmented”

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This report explores AR from the standpoint of market opportunities in human augmentation. It examines the areas where such augmentation can generate substantial returns for companies that pursue them; and it finishes by looking at how a major player in the headset market plans to fold AR into its product line.

Table of Contents

Tapping Opportunities in Augmented Reality: Why the Emphasis Should be on “Augmented”SPIE 2016 #31 - August 26/2016IntroductionWhat is AR?Where is the Opportunity?Augmented ListeningPlantronics: Pushing the Boundaries of Audio ARImagining an AR FutureStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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