Targeted Content: Generating Revenue using Demographics

 

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This SPIE examines the notion of demographically targeted content, and whether it makes a difference when consumers are selecting a carrier. Specifically, this paper examines the Hispanic demographic and its preferences, as revealed in our latest consumer preferences survey, as well as this demographic’s proclivity for purchasing targeted content.

Table of Contents

Targeted Content: Generating Revenue using DemographicsSPIE 2013 #32 - August 30/2013IntroductionHow Important are Demographic Differences?Hispanic Video Consumption DynamicsDoes it Matter?Stratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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