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Targeted Content: Generating Revenue using Demographics

 

  • Research Code : D564-00-6F-00-00
  • SKU : IT00492-NA-SF_01615
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  • Release Date : 30-Aug-2013
  • Region : North America
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This SPIE examines the notion of demographically targeted content, and whether it makes a difference when consumers are selecting a carrier. Specifically, this paper examines the Hispanic demographic and its preferences, as revealed in our latest consumer preferences survey, as well as this demographics proclivity for purchasing targeted content.

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