Technical and Business Trends in the Digital Rights Management (DRM) Market

Hardware Security and Android Disrupt Competitive Landscape; Monetization Remains Elusive

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The Internet changed how video is consumed, and then devices changed it all over again. Yet, some aspects remain constant—content must be guarded from uncontrolled sharing, and it must be monetized. This insight examines key technical and business trends disrupting the Internet video ecosystem today and their impact on the competitive strength of stalwart incumbent vendors, as well as new entrants into this challenging but lucrative market. Estimates and forecasts of growth in various classes of consumer devices are provided. The base year is 2012 and forecasts run through 2017.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)IntroductionIntroductionUnit Shipment ForecastPercent Breakdown by Product SegmentUnit Shipment Forecast by Product SegmentSmartphone Availability and Market Share in the United StatesMarket and Technical Trends in the DRM MarketMarket Trend—OTT Video is Everywhere, Even on TV Market Trend—OTT Video is Everywhere, Even on TV (continued) Market Trend—A DASHing Tale of Streaming FormatsMarket Trend—Applications vs. Browsers for Content DeliveryMarket Trend—The Rise of Online Video PlatformsMarket Trend—The Rise of Online Video Platforms (continued)Market Trend—The Growing Role of Hardware and SoC* Support for DRM ClientsMarket Trend—The Growing Role of Hardware and SoC Support for DRM Clients (continued)Market Trend—The Growing Role of Hardware and SoC Support for DRM Clients (continued)Market Trend—Growth in UltraHD and the Rising Robustness BarMarket Trend—Focus Shifting from Management to MonetizationTop Vendor SWOT AnalysisCompetitive Implications of Market TrendsGoogle Widevine SWOT AnalysisMicrosoft PlayReady SWOT AnalysisAdobe Primetime SWOT AnalysisVerimatrix SWOT AnalysisThe Last WordThe Last Word—3 Big TakeawaysThe Last Word—3 Big PredictionsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue PropositionGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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