Telecom Advertising Strategy: Operator Roles in a Fragmented Ecosystem

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This report reviews current developments and predicts ecosystem scenarios in telecom advertising. It describes obstacles that all players must overcome to succeed. In keeping with the industry focus, it also emphasizes the mobile space, although it provides an overview of the internet, cable, and IPTV advertising markets for context.

Table of Contents

Telecom Advertising Strategy: Operator Roles in a Fragmented EcosystemSPIE 2010 #23 – June 18/2010IntroductionMobile Advertising at a CrossroadsInteractive Advertising Today: Setting the Context for Emerging Ecosystem ScenariosMarket Outlook: Advertising Ecosystem ScenariosCommon Challenges to All ScenariosThe Privacy DebateStratecast - The Last WordAbout Stratecast




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