The Age of Digital Analytics

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This insight discusses the emerging data analytics industry and the impact data analytics and predictive technologies will have on many diverse industries. Data analytics can allow companies a fuller understanding of their customers, buyers, sellers, partners, and competitors, as well as illuminate non-apparent market demand and trends, generating long term competitive advantage. This insight is a run-up to the World Web Analytics Market (N8DE) research study, scheduled to be published in Feb 2011

Table of Contents

The Age of Digital AnalyticsExecutive SummaryExecutive Summary and Market OverviewData Collection in the Modern WorldOnline and Offline Data TriangulationThe Age of Data AnalyticsData Management IlluminatesPredictive AnalyticsThe Significance of Data Analytics to MarketersData Analytics Generate Competitive Advantage




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