This Frost & Sullivan research service on the Brazilian Mobile Virtual Network Operators and Enablers market provides detailed market forecasts for lines in service, market share analysis, drivers and restraints, and the main industry challenges.
Of late the traditional mobile telecommunications industry has been facing a significant drop in voice services revenue, in addition to a massive decrease in prepaid lines in service (a 20 million prepaid lines in service decrease was registered in Brazil in 2016).
This decrease is mainly due to usage of over-the-top messaging apps and social networks (interoperable between operators) and the cut in mobile termination rates and the consequent reduction of tariffs to call other operators, which resulted in a mitigation of the phenomenon of multiple SIM cards per person in Brazil.
In the end of 2010 the Anatel – Brazil’s national telecommunications regulatory agency – released the regulations for the MVNO service. In 2011 a few MNVOs begun the bureaucratic process to start operations – none of them would succeed until 2014. By 2011 market’s expectations aimed to reach 5.0 million subscriptions by the end of 2015, which didn’t occur at all; in the end of the forecasted period only 400,000 subscriptions were active. One of the reasons for this notorious failure was the amount of time, money and effort needed to comply with the bureaucracy for opening a MVNO. It takes several years to deal with the bureaucratic and start operating, a solid barrier to many market participants. Additionally, some MNOs may not find attractive providing capacity to a possible competitor. Finally, in the last years Brazil faced economic challenges and political uncertainties that affected both the consumer and corporate markets.
Considering this, Brazilian MVNEs arose to ease the process for MVNOs to launch operations, with lower bureaucracy and already established relationships with traditional operators. This allows MVNOs to focus on subscriber acquisition and subscriber relationship management, which can drive the segment to finally take off.
Other important niches, besides the ones in the consumer segment already mentioned, are corporate, M2M, and Internet of Things (IoT).
Key questions the study will answer include:
What are the inhibitors for the MVNO/MVNE segment in Brazil ?
What are MVNO’s requirements for success in Brazil?
What are the types of participants in the MVNO segment in Brazil?
What are the license types of regulated MVNOs in Brazil?
What is the competitive scenario by customer focus in Brazil?
What is the market share and size of the MVNO segment in Brazil in 2016? What is the forecast for 2022?