The Directory Assistance Experience: Marketing as a Service

The Directory Assistance Experience: Marketing as a Service

 

RELEASE DATE
11-Dec-2013
REGION
North America
Research Code: D544-00-07-00-00
SKU: IT00408-NA-SF_01530
$4,950.00
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SKU
IT00408-NA-SF_01530
$4,950.00
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Description

This report explores the directory publishing business in North America. In particular, it examines the impact of new modalities for directory access that present the best new opportunities for directory publishers.

Table of Contents

Executive Summary

Introduction

Ambivalence and Ambiguity

New Paradigms for Directory Assistance

New Opportunities for Directory Publishing

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
This report explores the directory publishing business in North America. In particular, it examines the impact of new modalities for directory access that present the best new opportunities for directory publishers.
More Information
No Index Yes
Podcast No
Author Michael Jude
Industries Information Technology
WIP Number D544-00-07-00-00
Is Prebook No