The Directory Assistance Experience: Marketing as a Service

 


This report explores the directory publishing business in North America. In particular, it examines the impact of new modalities for directory access that present the best new opportunities for directory publishers.

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Table of Contents

The Directory Assistance Experience: Marketing as a ServiceCCS 7-25Executive SummaryIntroductionAmbivalence and AmbiguityNew Paradigms for Directory AssistanceNew Opportunities for Directory PublishingStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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