The European Residential Air Conditioning Markets

 


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Table of Contents

The European Residential and Light Commercial Air Conditioning Markets, Executive SummaryIntroduction to the Residential and Light Commercial Air Conditioning MarketIntroduction to the Residential and Light Commercial Air Conditioning MarketSummary of Major FindingsMarket Growth, Opportunities and Total ForecastMarket Technology and TrendsAnalysis by Major SegmentAnalysis by Geographic AreaCompetitive AnalysisConclusionsThe European Residential and Light Commercial Air Conditioning Markets, Industry Challenges and Research MethodologyIdentification of Challenges Facing the Residential and Light Commercial Air Conditioning MarketIdentification of Challenges Facing the Residential and Light Commercial Air Conditioning MarketBrand Loyalty Threatens Poor Installation and ServicingCompanies Failing to Instigate Development of Non-HCFC-Based Products Exposed to Market Share LossContinuity of Climate-Based Marketing Approaches Reduces Potential for Sales GrowthApathetic Attitudes to Comfort Control Strangling New Market OpportunitiesIncreased Consumer Confidence Reducing Demand for Certain Products Declining Price Decimates Business Margins, Forcing New Business StrategyPoor Design of Outside Units Withholding Residential Market Demand ExplosionSmaller Companies Eliminated by Research and Development RaceRegional Companies Affected by Globalisation PressuresTime Frame Analysis of Industry ChallengesTime Frame Analysis of Industry ChallengesMarket Engineering Forecasting MethodologyOverviewStrategic Significance of the Market Engineering ForecastJudging Credibility and Accuracy of Market Engineering ForecastsForecast AssumptionsExchange RatesGlossary List of AcronymsMarket Engineering Research for the Total European Residential and Light Commercial Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemPresentation of Strategic Significance of Measurements Market Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Window/Wall Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the German Residential and Light Commercial Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the German Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the German Window/Wall-Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the German Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the German Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the French Residential and Light Commercial Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsClimate OverviewMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the French Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the French Window/Wall-Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the French Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the French Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the Italian Residential and Light Commercial Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsClimate OverviewMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Italian Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Italian Window/Wall-Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Italian Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Italian Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the United Kingdom and the Republic of Ireland Residential and Light Commercial Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsClimate OverviewMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the United Kingdom and the Republic of Ireland Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the United Kingdom and the Republic of Ireland Window/Wall-Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the United Kingdom and the Republic of Ireland Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the United Kingdom and the Republic of Ireland Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the Benelux Residential and Light Commercial Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsClimate OverviewMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Benelux Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Benelux Window/Wall-Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Benelux Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Benelux Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the Greek Residential Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsClimate OverviewMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Greek Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Greek Window/Wall-Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Greek Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Greek Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the Iberian Residential and Light Commercial Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsClimate OverviewMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Iberian Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Iberian Window/Wall-Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Iberian Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Iberian Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the Rest-of-Europe Residential and Light Commercial Air Conditioning MarketForecasts of the Total MarketMarket Overview and DefinitionsClimate OverviewMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Rest-of-Europe Portable Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Rest-of-Europe Region Window/Wall-Mounted Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Rest-of-Europe Region Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts of the Rest-of-Europe Region Multi-Split Systems Air Conditioning MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureThe European Residential and Light Commercial Air Conditioning Markets, Market Engineering StrategyMarket Engineering Strategic RecommendationsMarket Engineering Strategic RecommendationsStrategies for Research and Development DepartmentsStrategies for the Production DepartmentStrategies for Marketing and Business Development DepartmentsStrategies for Corporate Management




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