The Future of IT in Retail

An End User Perspective, U.S., Europe, and Latin America

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The retail industry is facing a complete transformation in digital technology. Social media, mobile applications and devices, and Internet of Things is directly impacting its marketing, sales, and R&D strategy, and is forcing retail companies to find new and more effective ways of reaching and keeping customers.

Table of Contents

1. Research Objectives and Methodology
2. Executive Summary
3. Attitudes toward General Business Applications Opportunities in the Retail Industry
Major Challenges for IT in the Retail Industry
Major Challenges for IT by Company Size
Major Challenges for IT by Region
4. Influential Factors on IT Investments in the Retail Industry
Primary Drivers for IT Investments
Primary Drivers for IT Investments by Company Size
Primary Drivers for IT Investments by Region
5. Current and Future Use of IT in Retail Industry
Current Usage of IT
Current and Future Usage of IT
Current Usage of IT by Company Size
Current Usage of IT by Region
Technology Deployment
Frequency of Technology Use within the Organization
Effectiveness of IT in Addressing Top Business Challenges
Business Challenges-Understanding the value of advanced UCC technologies
Business Challenges- Supporting Remote Workers and Branch Office
6. Opportunities with Vendor Relationships in the Retail Industry
Communications Infrastructure, Current Usage
Communications Infrastructure, Current and Future Usage
Reasons for Not Using Certain IT Solutions
High Security Risks
7. IT and Cloud Computing in the Retail Industry
Criteria When Selecting a Cloud Provider
Criteria When Selecting a Cloud Provider by Company Size
Criteria When Selecting a Cloud Provider by Company Size
Attitudes toward Use of Cloud Computing/Hosted Communications
Satisfaction with Cloud Computing Use by Company Size
Satisfaction with Cloud Computing Use by Region
Attitudes Toward Cloud Computing by Non-Users
IT Deployment in the Cloud
Current Deployment of IT in the Cloud Industry
Current Deployment of IT in the Cloud by Company Size
Current Deployment of IT in the Cloud by Region
8. Social Media Strategies in the Retail Industry
Use of Customer-Facing Social Media
Implementation of Customer-Facing Social Media
Current Implementation of Customer-Facing Social Media
Effectiveness of Customer-Facing Social Media to Increase the Organization's Revenues
Use of Social Media for Internal Collaboration
Implementation of Internal Employee Collaboration Social Media Strategies
Internal Employee Collaboration Social Media Strategies Fully Implemented by Company Size
Effectiveness of Internal Employee Collaboration Social Media to Improve Productivity
Potential Benefits of Social Media within the Organization
9. Mobile Devices in the Retail Industry
Company Issued Devices
Company Supported Mobile Operating Systems
Personal Devices Allowed to Connect to Company Network (Bring Your Own Device)
BYOD Policy and Enforcement
10. Available IT Budgets for IT in the Retail Industry
The Big Picture of IT Budgets
11. Impact of the Workforce on IT
Distribution of Worker Types by Industry
12. Profile
13. Country of Residence and Years in IT: Retail Industry
14. IT Decision Making Role and Job Title: Retail Industry
15. Companies’ and Respondents’ Geographic Reach: Retail Industry
16. Company's Global Annual Revenues: Retail Industry


List of Figures & Charts

1. Retail Industry: Company Size, NA, Latin America, and Europe, 2014
2. Major Challenges for IT —Percent of Agree/Strongly Agree Responses, Retail Industry, NA, Latin America, and Europe, 2014
3. Top 5 Major Challenges for IT by Company Size, Percent of Agree/Strongly Agree Responses, Retail Industry, NA, Latin America, and Europe, 2014
4. Top 5 Major Challenges for IT—Percent of Agree/Strongly Agree Responses, Retail Industry: NA, Latin America, and Europe, 2014
5. Primary Drivers for IT Investment—Percent of Somewhat/Very Important Responses, Retail Industry: NA, Latin America, and Europe
6. Top 5 Primary Drivers for IT Investments—Percent of Agree/Strongly Agree Responses, Retail Industry: NA, Latin America, and Europe, 2014
7. Top 5 Primary Drivers for IT Investments—Percent of Agree/Strongly Agree Responses, Retail Industry: NA, Latin America, and Europe, 2014
8. Current Usage of IT, Retail Industry: NA, Latin America, and Europe, 2014
9. Current and Future Usage of IT, Retail Industry: NA, Latin America, and Europe, 2014
10. Current Usage of IT, Retail Industry: NA, Latin America, and Europe, 2014
11. Current Usage of IT, Retail Industry: NA, Latin America, and Europe, 2014
12. Technology Deployment, Retail Industry: NA, Latin America, and Europe, 2014
13. Frequency of Technology Use within the Organization, Retail Industry: NA, Latin America, and Europe, 2014
14. Ability of IT to Address Top Business Challenges- Percent of Effective/Very Effective Responses, Retail Industry: NA, Latin America, and Europe, 2014
15. Effectiveness of Technologies in Understanding the Value of Advanced UCC Technologies, Retail Industry: NA, Latin America, and Europe, 2014
16. Effectiveness of Technologies for Supporting Remote Workers and Branch Office, Retail Industry: NA, Latin America, and Europe, 2014
17. Communications Infrastructure—Current Usage, Retail Industry: NA, Latin America, and Europe, 2014
18. Communications Infrastructure—Current and Future Usage in Two Years, Retail Industry: NA, Latin America, and Europe, 2014
19. Top Restraints for IT—Percent of Agree/Completely Agree Responses, Retail Industry: NA, Latin America, and Europe, 2014
20. Top Restraints for IT—Percent of Agree/Completely Agree Responses, Retail Industry: NA, Latin America, and Europe, 2014
21. High Security Risks—Percent of Significant/Very Significant Responses, Retail Industry: NA, Latin America, and Europe, 2014
22. Criteria When Selecting a Cloud Provider —Percent of Important/Very Important, Retail Industry: NA, Latin America, and Europe, 2014
23. Criteria When Selecting a Cloud Provider Percent of Important/Very Important Responses, Retail Industry: NA, Latin America, and Europe, 2014
24. Criteria When Selecting a Cloud Provider Percent of Important/Very Important Responses, Retail Industry: NA, Latin America, and Europe, 2014
25. Attitudes toward Use of Cloud Computing/Hosted Communications— Percent of Agree/Strongly Agree Responses, Retail Industry: NA, Latin America, and Europe, 2014
26. Satisfaction with Cloud Computing Use, Retail Industry: NA, Latin America, and Europe, 2014
27. Satisfaction with Cloud Computing Use, Retail Industry: NA, Latin America, and Europe, 2014
28. Attitudes Toward Cloud Computing by Non-Users—Percent of Agree/Strongly Agree Responses, Retail Industry: NA and Europe, 2014
29. IT Deployment in the Cloud, Retail Industry: NA, Latin America, and Europe, 2014
30. Current Deployment of IT in the Cloud, Retail Industry: NA, Latin America, and Europe, 2014
31. Current Deployment of IT in the Cloud, Retail Industry: NA, Latin America, and Europe, 2014
32. Current Deployment of IT in the Cloud, Retail Industry: NA, Latin America, and Europe, 2014
33. Use of Customer-Facing Social Media, Retail Industry: NA, Latin America, and Europe, 2014
34. Implementation of Customer-Facing Social Media, Retail Industry: NA, Latin America, and Europe, 2014
35. Current Implementation of Customer-Facing Social Media, Retail Industry: NA and Europe, 2014
36. Effectiveness of Customer-Facing Social Media to Increase Organization's Revenues, Retail Industry: NA, Europe, and Latin America 2014
37. Use of Social Media for Internal Collaboration, Retail Industry: NA, Latin America, and Europe, 2014
38. Implementation of Internal Employee Collaboration Social Media Strategies, Retail Industry: NA, Latin America, and Europe, 2014
39. Internal Employee Collaboration Social Media Strategies Fully Implemented, Retail Industry: NA, Latin America, and Europe, 2014
40. Effectiveness of Internal Employee Collaboration Social Media to Improve Productivity, Retail Industry: NA, Europe, & Latin America, 2014
41. Potential Benefits of Social Media within the Organization—Percent of Agree/Strongly Agree Responses, Retail Industry: NA, Latin America, and Europe, 2014
42. Company Issued Devices, Retail Industry: NA, Latin America, and Europe, 2014
43. Company Supported Mobile Operating Systems, Retail Industry: NA, Latin America, and Europe, 2014
44. Personal Devices Allowed to Connect to Company Network (Bring Your Own Device), Retail Industry: NA, Latin America, and Europe, 2014
45. Retail Industry: NA, Latin America, and Europe, 2014
46. The IT Budget Picture (in USD)–Averages and Mean Percent, NA, Latin America, and Europe, 2014
47. The Workforce Picture by Industry—Now and in the Future, NA, Latin America, and Europe, 2014
48. Retail Industry: Country of Residence, NA, Latin America, and Europe, 2014
49. Retail Industry: Years in IT, NA, Latin America, and Europe, 2014
50. Retail Industry: Role, NA, Latin America, and Europe, 2014
51. Retail Industry: Job Title, NA, Latin America, and Europe, 2014
52. Retail Industry: Companies’ Geographic Reach, NA, Latin America, and Europe, 2014
53. Retail Industry: Respondents’ Geographic IT Reach, NA, Latin America, and Europe, 2014
54. Retail Industry: Company's Global Annual Revenues, NA, Latin America, and Europe, 2014



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