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The Future of IT in the Retail IndustryUnited States and Europe

An End User Perspective

  • Research Code : ND1F-01-00-00-00
  • SKU : TE00381-NA-CR_01949
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  • Release Date : 09-Jul-2014
  • Region : North America
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The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) within the retail sector. Overall, almost all of the IT sector is expecting growth over the next 3 years, which makes it a good time for IT companies to invest in marketing and sales. However, it is important to keep in mind that IT budgets are far lower in the retail industry than in other major verticals. As such, retailers have clear spending priorities: not surprisingly, they want to invest in IT in order to attract and retain customers. The retail industry is further along the learning curve with regard to mobile technologies, but lacks an understanding of the benefits of unified communications.
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