The Future of IT in the Retail IndustryUnited States and Europe

An End User Perspective

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The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) within the retail sector. Overall, almost all of the IT sector is expecting growth over the next 3 years, which makes it a good time for IT companies to invest in marketing and sales. However, it is important to keep in mind that IT budgets are far lower in the retail industry than in other major verticals. As such, retailers have clear spending priorities: not surprisingly, they want to invest in IT in order to attract and retain customers. The retail industry is further along the learning curve with regard to mobile technologies, but lacks an understanding of the benefits of unified communications.

Table of Contents

Research Objectives and MethodologyResearch ObjectivesMethodologyExecutive SummaryExecutive SummaryExecutive SummaryAttitudes toward General Business Applications Opportunities in the Retail IndustryOverall Attitudes toward General Business Applications Opportunities: Retail IndustryInfluential Factors on IT Investments in Retail IndustryImportance of Factors on IT Investments: Retail IndustryEffectiveness at Utilizing IT to Achieve Business Objectives: Retail IndustryCurrent and Future Use of IT in Retail IndustryGrowth Opportunities for IT Technologies: Retail IndustryIT industry Technologies, Current and Future Usage: Retail IndustryImpact of Influential Factors on IT in the Retail IndustryOverall Highly Effective IT Apps: Retail IndustryTechnical Note: Understanding Perceptual MapsPerceptual Map: IT Technologies and Influential Attributes: Retail IndustryPerceptual Map: IT Technologies and Influential Attributes: Retail Industry (continued)Opportunities with Vendor Relationships in Retail IndustryOpportunities with Vendor Relationships: Retail IndustryCommunications Infrastructure, Current and Future Usage: Retail IndustryIT and Cloud Computing in the Retail IndustryCurrent Percent of Enterprise Communications Solutions Already Moved to the Cloud: Retail IndustryIT Technologies Already Moved to the Cloud: Retail IndustryPlans to Move IT Technologies to the Cloud: Retail IndustrySocial Media Strategies in Retail IndustryExternal and Internal Social Media Strategies for Social Media Policy Implementation: Retail IndustryImplementation of Customer-Facing Social Media Strategies: Retail IndustryImplementation of Employee Collaboration Social Media Strategies: Retail IndustryDeployment of Mobile Apps in the Retail IndustryDeployment of Mobile Apps: Retail IndustryImpact of 4G Network on Deployment of Additional Mobile Apps: Retail IndustryBest Mobile Software Application Designs: Retail IndustryCurrent and Preferred Strategic Partners for Mobile Solutions: Retail IndustryNetwork Security in Retail IndustryImplementation of Network Security Technologies: Retail IndustryOutsourcing to Managed Security Service Providers: Retail IndustryPotentially Threatening Technologies: Retail IndustryMobile Devices in Retail IndustryCompany Issued Devices: Retail IndustryCompany Supported Mobile Operating Systems: Retail IndustryPersonal Devices Allowed to Connect to Company Network (Bring Your Own Device): Retail IndustryBYOD Policy and Enforcement: Retail IndustryAvailable IT Budgets for IT Technologies in the Retail IndustryThe Big Picture of IT BudgetsImpact of the Workforce on ITDistribution of Worker Types by IndustryAttitude Profile: Supporting New Business Needs is Driving Up CostsProfileCompanies’ and Respondents’ Geographic Reach: Retail Industry Country of Residence and Years in IT: Retail IndustryIT Decision Making Role and Job Title : Retail IndustryLegal DisclaimerAppendixPotential Growth Rate Details of IT Technologies: Retail IndustryPotential Growth Rate Details of Opportunities with Vendor Relationships: Retail IndustryThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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