The Growing Importance of Consumer Spending to Satellite Markets

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This insight discusses the change in emphasis in the satellite industry from a focus on government and corporate infrastructure needs to one much more focused on consumer demand. This has come about though the decrease in demand for traditional telephone trunking and the development of direct broadcast television serving consumers directly and has resulted in much greater satellite industry revenues as the satellite industry moved up the marketplace food chain.

Table of Contents

The Growing Importance of Consumer Spending to Satellite Markets, The Growing Importance of Consumer Spending to Satellite MarketsIntroductionIntroductionSatellite vs. Undersea Cable Initial Undersea CablesUndersea Cable DevelopmentInitial Fiber Optic Undersea CableSatellite's Remaining AdvantagesNew Roles for SatellitePoint-To-Many-Point and Television DistributionSatellites for Program DistributionDirect to Home Satellite ServicesInitial DTH ServiceDTH Comes of AgeThe Future of DTHSatellite Industry TrendsSatellite Revenue TrendsSatellite Industry Transponder Usage TrendsKa-Band and Consumer Offerings




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