The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?

 


This report is designed to benefit a wide range of readers, including:
Every retail or e-tail organization, and individual retailers of all types and sizes;
Every brand that sells through either the retail or e-tail channels;
Every brand that utilizes mobile technologies for sales and retention activity;
Every company that plays a role, or could, in equipping retailers to better compete

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Table of Contents

The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?BDA 1-05Executive SummaryIntroductionRetailers Face a Cartful of ChallengesRetailers Are Checking Out Retail/Wi-Fi Analytics. . . . . .which Bears a Striking Resemblance to Online (Web) AnalyticsRWA Capabilities Support Mobile Commerce Analytics and Retailer StrategiesRWA Vendor StrategiesTracking the Elephant in the Room: Does RWA Destroy Shopper Privacy?Stratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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