The Impact of Social Media on External Communications within the Corporate Environment

Regular Price: USD 2,450

Special Price USD 1,838

25% OFF

* Required Fields

Regular Price: USD 2,450

Special Price USD 1,838

PAY BY INVOICE

Be the first to review this product

This paper will detail the results from Frost & Sullivan’s recent survey, The Impact of Social Media on External Communications within the Corporate Environment. The overall research objective was to gauge the usage trends of social networking within a business context, and as they relate to external communications. Specifically, the research uncovers how social media is used to drive external client relations; measures the prevalence of social media engagement tool usage; evaluates social media engagement tools; and explores the factors used to determine social media success within the external communications’ context.

Table of Contents

The Impact of Social Media on External Communications within the Corporate EnvironmentSPIE 2012 #45 - December 14/2012IntroductionEnterprise Social Media Use Still Faces ChallengesDefinitionsPopular Social Media Tools for Customer EngagementExternal Collaboration Dominates Corporate Use of Social MediaMeasuring SuccessBusiness Size Impacts Use of Social Media for Customer EngagementIndustry Use of Social Media for Customer EngagementStratecast - The Last WordAbout Stratecast




Keyword1

Keyword2

Keyword3

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.