The Impact of Social Media within the Internal Corporate Environment

The Impact of Social Media within the Internal Corporate Environment

Use of Companies' Own Social Media Tools is Growing

RELEASE DATE
18-Feb-2013
REGION
North America
Research Code: NBFC-01-00-00-00
SKU: IT00681-NA-CR_01883

$10,000.00

Special Price $7,500.00 save 25 %

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SKU
IT00681-NA-CR_01883

$10,000.00

$7,500.00 save 25 %

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Description

This research service examines the use of social media in the U.S. corporate environment based on a survey conducted in 2012. Individuals use social media on a personal level more than as a part of the workplace, but enterprises are increasingly using social media as they begin to understand the benefits. While external use of social media is more prevalent than internal use, internal use has its place, especially among large organizations. Overall, social media is primarily used to inform staff, foster team spirit, and train. Internal social media can offer a sense of community and less formal means of communication that otherwise could not be provided as effectively and cheaply, and this appeals to all organization sizes and types.

Table of Contents

The Implications of Social Media Use

  • Individual and Organizational Use of Social Media in U.S. Corporate Environment
Related Research
This research service examines the use of social media in the U.S. corporate environment based on a survey conducted in 2012. Individuals use social media on a personal level more than as a part of the workplace, but enterprises are increasingly using social media as they begin to understand the benefits. While external use of social media is more prevalent than internal use, internal use has its place, especially among large organizations. Overall, social media is primarily used to inform staff, foster team spirit, and train. Internal social media can offer a sense of community and less formal means of communication that otherwise could not be provided as effectively and cheaply, and this appeals to all organization sizes and types.
More Information
No Index Yes
Podcast No
Author Karolina Olszewska
Industries Information Technology
WIP Number NBFC-01-00-00-00
Is Prebook No