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Uncovering the impact of Insurtech on the Insurance Industry
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This study covers the reaction of traditional insurance companies, government and supporting organisation to the new generation trend of insurtech and explores insurtech start-ups active in the Malaysian market. Malaysia Insurance industry has been showing good growth since its inception, as Bank Negara (Malaysia’s central bank) has timely introduced new regulation wrapped in strong governance. This has ensured the industry smooth sailing so far. It has taken initiatives to support Insurtech as it looks to achieve the set target of 75% insurance penetration rate. We have looked into steps taken by the regulator to continue to guide the insurance industry to a growth path. We take a dip into identifying the different type of insurance players active in the market and explore performance of the industry in 2018. Study also covers key trends impacting the market and how is regulators using these market trends to further propel the industry. We have studied 12 industry players bringing to light their digital ambition and push relating to technology as a whole, but also covering insurtech and fintech. We examine how their vision and mission statements have reshaped to accommodate the changes brought overby Insurtech and further our understanding on various initiative taken by the companies to increase the customer engagement level and thus their understanding on the customers. We detail insurance companies ecosystem play, their partnerships with InsurTechs, telecommunications providers, technology companies and new age start-ups. We review the Malaysia Insurtech landscape and further investigate on key insurtech companies active in the country. Each InsurTechs covered includes basic information such as milestones, investment received, overview and solutions offered. As most of these InsurTech have different and newer ways in which they engage with customers, we inspect there engagement model and product features that differentiate it from tradition insurance companies. We have further capture key people enabling such technology driven companies and attempt to discover their partnerships and relationship with existing market players. We delve into how and where the InsurTechs are impacting, not only the industry as a whole but also how it is impacting incumbent insurance companies, government and other associated organisation. We analysed whether it has have positive or negative impact and assess the degree of impact. We have added an executive summary that brings all of this together in a crisp form, to help busy executives get the gist of the study and then read sections in detail that matter to them.
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