The Modes of the Mobile Content Industry - The Stores and the Web

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The market insight explores the phenomenon of the applications stores looking at its effects on the mobile content market. It also analyses future challenges for the applicaitons stores. The last part discusses the role of the mobile web a content delivery platform. The study heavily relies on market players' ideas and case studies.

Table of Contents

The Modes of the Mobile Content Industry - The Stores and the WebIntroduction to the StudyScope and Methodology of the StudyThe Phenomenon of the Application StoresA Brief History of Application StoresEvolution of Size of the Application StoresThe Structure and the Value of Application StoresThe Rise of the Ecosystem ParadigmThe Economics of Application StoresThe Effects and the Future Challenges of Application StoresThe Effects of the Applications StoresSapient – Making the Stores a Social Dialogue ChannelThe Astonishing Tribe (TAT) and the Technological Aesthetics of Application StoresTouchnote - Between Application Stores and the Memory of a PostcardThe Challenges of the Application StoresThe Alternative Wave of Mobile Content – The WebMobile Content through the Web ChannelTaptu - Giving Visibility to the Mobile Touchscreen WebFirefox – The “Everywhere Browser” for the Ubiquitous Internet ExperienceOpera – One Web for Infinite DevicesConclusionsApplications Stores – The Current Face of the Mobile Content IndustryThe Web - The Emerging Path for Mobile Content

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