The New Consumer Communication Services Wallet: Consumption Up, but Spending Down

The New Consumer Communication Services Wallet: Consumption Up, but Spending Down

RELEASE DATE
07-Jun-2018
REGION
North America
Research Code: D544-00-54-00-00
SKU: IT03695-NA-SF_22011

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IT03695-NA-SF_22011

$3,500.00

$2,625.00 save 25 %

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Description

An important metric in assessing the state of the consumer communication services market is the total per consumer spending devoted to such services. This metric—the share of wallet—provides important insights into, not only the importance of communications, but the degree to which a consumer devotes personal resources to satisfy his or her demand for communication services.

This report examines the state of consumer communications spending, and provides insights into the reasons that spending is changing over time. It also suggests that a new communications modality is evolving: one which depends more on asynchronous communication methods and broadband delivery. This report will be of interest to communication service providers and those companies providing them with technology.

Table of Contents

Executive Summary

Introduction

Communication Services Spending: The Good, the Bad and the Ugly

Consumer Motivations

Is Social Media the New Communication Service?

Implications for Service Providers

Stratecast - The Last Word

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Related Research
An important metric in assessing the state of the consumer communication services market is the total per consumer spending devoted to such services. This metric—the share of wallet—provides important insights into, not only the importance of communications, but the degree to which a consumer devotes personal resources to satisfy his or her demand for communication services. This report examines the state of consumer communications spending, and provides insights into the reasons that spending is changing over time. It also suggests that a new communications modality is evolving: one which depends more on asynchronous communication methods and broadband delivery. This report will be of interest to communication service providers and those companies providing them with technology.
More Information
No Index No
Podcast No
Author Michael Jude
Industries Information Technology
WIP Number D544-00-54-00-00
Is Prebook No
GPS Codes 9455,9682-C1,9707,D543