The Russian Internet Landscape

In the Global Internet Landscape, Russia Remains a Different Land

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This Frost & Sullivan research service provides an overview of the current state of and the key trends in the Russian Internet landscape (RuNet). It highlights Russia as one of the few countries in the world where Google does not dominate Internet searches and where Facebook does not dominate social networks, but where local participants, Yandex and VKontakte, respectively, dominate these areas. The study also provides a perspective on the significance of the RuNet in the wider Russian economy, outlines key historic developments, profiles important companies, and reviews recent trends and key challenges. It concludes by providing a balanced outlook of possible developments scenarios.

Table of Contents

Executive SummaryExecutive SummaryMethodologyObjective, Scope and MethodologyIntroductionInternet LandscapeRussian Internet—A Working DefinitionRussian Internet—One of the Few Exceptions to the Global Domination of Google and FacebookHistoryBeginnings of the Russian InternetMilestones in the Development of the Russian InternetMilestones in the Development of the Russian Internet (continued)Milestones in the Development of the Russian Internet (continued)Milestones in the Development of the Russian Internet (continued)Milestones in the Development of the Russian Internet (continued)Milestones in the Development of the Russian Internet (continued)The Russian Internet in Context of the Russian EconomySignificance of the Internet Economy around the WorldThe Russian Internet Economy TodayRussian Internet Audience and Property CharacteristicsRussian Internet Audience in an International ContextInternet Search—A Global PerspectiveInternet Search—Shares in Search Traffic in RussiaAudience of Russian Web ResourcesInternet Penetration by Russian RegionsRussian Internet Users by Type of AgglomerationInternet Users in Russia by Usage FrequencyMobile Internet in RussiaWebsite Adaptation for Mobile in RussiaMobile ApplicationsAffordability of Mobile Internet Access in RussiaRussian DomainsProfiles of Key ParticipantsProminent Russian Internet CompaniesYandexMail.ru GroupVKontakteRBCRambler&CoiFreeGame Insight2GISSuperJobAvitoProminent Characteristics across Russian Internet ParticipantsNotable InfluencesRegulationRegulationRussian Internet Community Perception of RegulationRussian Internet Regulation—Reasons for Negative PerceptionOutlookDevelopment ScenariosDevelopment Scenarios—Stabilisation ScenarioDevelopment Scenarios—Innovation ScenarioDevelopment Scenarios—Crisis ScenarioDevelopment Scenarios—Conservative ScenarioFinal ThoughtsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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