The Status of the Mobile Advertising Market in Europe - The Perspective of the Ad-Technology Enablers

The Status of the Mobile Advertising Market in Europe - The Perspective of the Ad-Technology Enablers

RELEASE DATE
28-Apr-2011
REGION
Europe
Research Code: M6AB-01-00-00-00
SKU: TE02951-GL-MR_14581

$10,000.00

Special Price $7,500.00 save 25 %

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SKU
TE02951-GL-MR_14581

$10,000.00

$7,500.00 save 25 %

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Description

Since 2007, Frost & Sullivan has monitored and analysed the evolution of the mobile advertising market in Europe. This market has grown and is growing in terms of revenues and opportunities, but many challenges remain to be faced in order to create substainable revenue flows. The study provides the readers with an assessment of the mobile advertising market in Europe during the period the period 2011-2016. The analysis is run using the point of view of advertising technology enablers.

Table of Contents

Mobile Advertising in Europe - A Promise Land Still to Be Fully Explored

  • Scope of the Study
  • Methodology of the Study
  • Mobile Advertising in Europe– The Main Findings

The Status of the Mobile Advertising Market in Europe

  • Overview of the European Mobile Communications Market
  • Key Events in the Mobile Advertising Market
  • The Size of the European Mobile Advertising Market
  • Mobile Advertising Markets in Europe
  • Overview of the Mobile Advertising Channels
  • The Mobile Advertising Value Chain

The Evolution of the Mobile Advertising Market in Europe

  • Market Forces
  • Market Forecasts
  • Mobile Advertising in Europe - Growing Cautiously
Related Research
Since 2007, Frost & Sullivan has monitored and analysed the evolution of the mobile advertising market in Europe. This market has grown and is growing in terms of revenues and opportunities, but many challenges remain to be faced in order to create substainable revenue flows. The study provides the readers with an assessment of the mobile advertising market in Europe during the period the period 2011-2016. The analysis is run using the point of view of advertising technology enablers.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number M6AB-01-00-00-00
Is Prebook No