The Use of Social Media Analytics in the Mobile Communications Industry

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The study looks at how mobile network operators are monitoring social media and they use that data for marketing and brand awareness purposes. The research looks at the ecosystem around social media analytics providers and their offer and it fits mobile network operators' needs. Finally, the study explores how social media data could be integrated with other type of data (CDR) combining different analytics tools.

Table of Contents

The Use of Social Media Analytics in the Mobile Communications IndustryExecutive SummaryScope and Methodology of the StudySocial Media Analytics for a Complementary View on Mobile UsersThe Era of Big Data and the Implications for the Mobile IndustryThe Era of Big Data and StatisticiansThe Mobile Communications Industry in the Era of Big DataData Analytics Tools for the Mobile Communications IndustrySocial Media - Definition and ClassificationDefining Social MediaClassification of Social MediaMonitoring Social Media - The Use of Social Media AnalyticsThe Raison d'Etre of Social MediaIntroducing Social Media Analytics ToolsSocial Media MetricsSocial Media Analytics ProvidersCase Study - AttentioCase Study - Radian6Case Study - KXENCase Study - SASSocial Media Analytics within European Mobile Network OperatorsDiffusion of Social Media Analytics in Mobile Network OperatorsMobile Network Operators' Objectives for Using Social Media AnalyticsThe Establishment of Social Media Analytics Team within Mobile Network OperatorsCase Study - FT-Orange Group




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