The Use of Social Media Analytics in the Mobile Communications Industry

Regular Price: USD 1,500.00

Special Price USD 1,050.00

30% OFF

* Required Fields

Regular Price: USD 1,500.00

Special Price USD 1,050.00


Be the first to review this product

The study looks at how mobile network operators are monitoring social media and they use that data for marketing and brand awareness purposes. The research looks at the ecosystem around social media analytics providers and their offer and it fits mobile network operators' needs. Finally, the study explores how social media data could be integrated with other type of data (CDR) combining different analytics tools.

Table of Contents

The Use of Social Media Analytics in the Mobile Communications IndustryExecutive SummaryScope and Methodology of the StudySocial Media Analytics for a Complementary View on Mobile UsersThe Era of Big Data and the Implications for the Mobile IndustryThe Era of Big Data and StatisticiansThe Mobile Communications Industry in the Era of Big DataData Analytics Tools for the Mobile Communications IndustrySocial Media - Definition and ClassificationDefining Social MediaClassification of Social MediaMonitoring Social Media - The Use of Social Media AnalyticsThe Raison d'Etre of Social MediaIntroducing Social Media Analytics ToolsSocial Media MetricsSocial Media Analytics ProvidersCase Study - AttentioCase Study - Radian6Case Study - KXENCase Study - SASSocial Media Analytics within European Mobile Network OperatorsDiffusion of Social Media Analytics in Mobile Network OperatorsMobile Network Operators' Objectives for Using Social Media AnalyticsThe Establishment of Social Media Analytics Team within Mobile Network OperatorsCase Study - FT-Orange Group

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.