The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?

The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?

 

RELEASE DATE
22-Nov-2013
REGION
North America
Research Code: 9A37-00-0C-00-00
SKU: IT00217-NA-SF_01213
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Description

This report is designed to benefit a wide range of readers, including:
Every retail or e-tail organization, and individual retailers of all types and sizes;
Every brand that sells through either the retail or e-tail channels;
Every brand that utilizes mobile technologies for sales and retention activity;
Every company that plays a role, or could, in equipping retailers to better compete

Table of Contents

Executive Summary

Introduction

Retailers Face a Cartful of Challenges

Retailers Are Checking Out Retail/Wi-Fi Analytics. . .

. . .which Bears a Striking Resemblance to Online (Web) Analytics

RWA Capabilities Support Mobile Commerce Analytics and Retailer Strategies

RWA Vendor Strategies

Tracking the Elephant in the Room: Does RWA Destroy Shopper Privacy?

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
This report is designed to benefit a wide range of readers, including: Every retail or e-tail organization, and individual retailers of all types and sizes; Every brand that sells through either the retail or e-tail channels; Every brand that utilizes mobile technologies for sales and retention activity; Every company that plays a role, or could, in equipping retailers to better compete
More Information
No Index Yes
Podcast No
Author Jeff Cotrupe
Industries Information Technology
WIP Number 9A37-00-0C-00-00
Is Prebook No