To Win the Cloud Wars, Invest in Marketing, not Technology

To Win the Cloud Wars, Invest in Marketing, not Technology

RELEASE DATE
22-Jan-2016
REGION
North America
Research Code: D564-00-DE-00-00
SKU: IT02924-NA-SF_16785

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SKU
IT02924-NA-SF_16785

$3,000.00

$2,250.00 save 25 %

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Description

In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations for cloud service providers that are looking to improve their competitive positioning.

Table of Contents

Introduction

Marketing the Cloud: Shaping Buyer Perceptions

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations for cloud service providers that are looking to improve their competitive positioning.
More Information
No Index No
Podcast No
Author Lynda Stadtmueller
Industries Information Technology
WIP Number D564-00-DE-00-00
Is Prebook No