Trends and Forecasts for the HEVC Video Market in M&E Applications, 2016
Trends and Forecasts for the HEVC Video Market in M&E Applications, 2016
Billion-Dollar Royalty Gap Persists, Even as Adoption and Footprint Grows Steadily
05-May-2017
Global
Description
Video is a push industry. It thrives when new algorithms to compress video more and deliver better video over available infrastructure are brought to market. HEVC is the next-generation successor to current standard AVC, but its adoption has been mired in licensing disputes and competition from open IT disciplines. There is a massive gap between devices that are capable of playing back HEVC and those that are enabled to do so. This gap is creating restraints for sale of video encoding/transcoding equipment as well. At the same time, there is slow-but-steady movement forward, particularly in the areas of 4K, next-generation broadcast, and HDR. With future roadmaps and product strategies for many classes of companies hinging heavily on video codec strategy, there is need for reliable and objective strategic direction around this new codec.
The moving pieces of HEVC span consumption devices, streaming standards, encoding/decoding and licensing. This insight provides in-depth analysis of forces shaping the market. It compiles, in a single source, forecasts for all classes of video-enabled CE devices as well as all types of professional encoders and transcoders for media and entertainment applications. Competing options for next-generation video compression technology are placed in context, for both M&E and enterprise applications. Strategic recommendations for content business are provided. Finally, select vendors that stand out in the 2016-to-2018 timeframe are highlighted, on account of strong value proposition and consequent market leadership in unit sales and/or revenue.
Key Questions This Insight Will Answer:
• Is the market growing? How long will it continue to grow and at what rate?
• What is the relationship of this technology to other competing options? Who will win?
• What technical trends are shaping the marketplace today? What disruptions are on the horizon, and what implications does this have on future product strategy?
• How should content companies plan to grow usage and profit? How should technology vendors enable content companies to do so?
• What role are licensing pools and patent holders playing in propelling or holding back the market?
This study is one in a series of full-length and topical research deliverables provided by Frost & Sullivan in the general area of video encoding and transcoding.
Table of Contents
Key Findings
Key Findings (continued)
Market Forces from 2017 to 2021
Key Developments for HEVC in 2016
HEVC Encoder and Transcoder Unit Sales Forecast
HEVC Encoder and Transcoder Unit Sales Forecast Discussion
HEVC-Enabled Broadcast & DTT Encoders Sales
HEVC-Enabled Pay TV Encoder Sales
HVEC Revenue Forecast
Revenue and Pricing Discussion
Revenue and Pricing Discussion (continued)
HEVC-enabled CE Device Unit Shipment Forecast
HEVC-enabled CE Device Unit Shipment Forecast Discussion
Playback on Devices—HEVC Market Maturity
Key Vendors
Key Vendors (continued)
Transformation in the Video Processing Ecosystem—2016
5 Major Growth Opportunities
Growth Opportunity 1—Compression Technologies
Growth Opportunity 2—Video Everywhere
Growth Opportunity 3—Virtualized Workflows
Growth Opportunity 4—Infrastructure Upgrades
Growth Opportunity 5—Format Fragmentation
Strategic Imperatives for Video Technology Providers
Summary and Recommendations
Competition to HEVC is Growing, Even in Broadcast
Video Compression Choices—OTT & Broadcast
HEVC versus AVC—Predictions
Legal Disclaimer
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Related Research
Popular Topics
No Index | No |
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Podcast | No |
Author | Avni Rambhia |
Industries | Entertainment and Media |
WIP Number | 9AC1-00-1A-00-00 |
Keyword 1 | HEVC |
Keyword 2 | HEVC Video |
Is Prebook | No |