Trends and Forecasts for the HEVC Video Market in M&E Applications, 2016

Trends and Forecasts for the HEVC Video Market in M&E Applications, 2016

Billion-Dollar Royalty Gap Persists, Even as Adoption and Footprint Grows Steadily

RELEASE DATE
05-May-2017
REGION
Global
Research Code: 9AC1-00-1A-00-00
SKU: EM00256-GL-MR_19982

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Description

Video is a push industry. It thrives when new algorithms to compress video more and deliver better video over available infrastructure are brought to market. HEVC is the next-generation successor to current standard AVC, but its adoption has been mired in licensing disputes and competition from open IT disciplines. There is a massive gap between devices that are capable of playing back HEVC and those that are enabled to do so. This gap is creating restraints for sale of video encoding/transcoding equipment as well. At the same time, there is slow-but-steady movement forward, particularly in the areas of 4K, next-generation broadcast, and HDR. With future roadmaps and product strategies for many classes of companies hinging heavily on video codec strategy, there is need for reliable and objective strategic direction around this new codec.

The moving pieces of HEVC span consumption devices, streaming standards, encoding/decoding and licensing. This insight provides in-depth analysis of forces shaping the market. It compiles, in a single source, forecasts for all classes of video-enabled CE devices as well as all types of professional encoders and transcoders for media and entertainment applications. Competing options for next-generation video compression technology are placed in context, for both M&E and enterprise applications. Strategic recommendations for content business are provided. Finally, select vendors that stand out in the 2016-to-2018 timeframe are highlighted, on account of strong value proposition and consequent market leadership in unit sales and/or revenue.

Key Questions This Insight Will Answer:
•     Is the market growing? How long will it continue to grow and at what rate?
•     What is the relationship of this technology to other competing options? Who will win?
•     What technical trends are shaping the marketplace today? What disruptions are on the horizon, and what implications does this have on future product strategy?
•     How should content companies plan to grow usage and profit? How should technology vendors enable content companies to do so?
•     What role are licensing pools and patent holders playing in propelling or holding back the market?

This study is one in a series of full-length and topical research deliverables provided by Frost & Sullivan in the general area of video encoding and transcoding.

Table of Contents

Key Findings

Key Findings (continued)

Market Forces from 2017 to 2021

Key Developments for HEVC in 2016

HEVC Encoder and Transcoder Unit Sales Forecast

HEVC Encoder and Transcoder Unit Sales Forecast Discussion

HEVC-Enabled Broadcast & DTT Encoders Sales

HEVC-Enabled Pay TV Encoder Sales

HVEC Revenue Forecast

Revenue and Pricing Discussion

Revenue and Pricing Discussion (continued)

HEVC-enabled CE Device Unit Shipment Forecast

HEVC-enabled CE Device Unit Shipment Forecast Discussion

Playback on Devices—HEVC Market Maturity

Key Vendors

Key Vendors (continued)

Transformation in the Video Processing Ecosystem—2016

5 Major Growth Opportunities

Growth Opportunity 1—Compression Technologies

Growth Opportunity 2—Video Everywhere

Growth Opportunity 3—Virtualized Workflows

Growth Opportunity 4—Infrastructure Upgrades

Growth Opportunity 5—Format Fragmentation

Strategic Imperatives for Video Technology Providers

Summary and Recommendations

Competition to HEVC is Growing, Even in Broadcast

Video Compression Choices—OTT & Broadcast

HEVC versus AVC—Predictions

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Video is a push industry. It thrives when new algorithms to compress video more and deliver better video over available infrastructure are brought to market. HEVC is the next-generation successor to current standard AVC, but its adoption has been mired in licensing disputes and competition from open IT disciplines. There is a massive gap between devices that are capable of playing back HEVC and those that are enabled to do so. This gap is creating restraints for sale of video encoding/transcoding equipment as well. At the same time, there is slow-but-steady movement forward, particularly in the areas of 4K, next-generation broadcast, and HDR. With future roadmaps and product strategies for many classes of companies hinging heavily on video codec strategy, there is need for reliable and objective strategic direction around this new codec. The moving pieces of HEVC span consumption devices, streaming standards, encoding/decoding and licensing. This insight provides in-depth analysis of forces shaping the market. It compiles, in a single source, forecasts for all classes of video-enabled CE devices as well as all types of professional encoders and transcoders for media and entertainment applications. Competing options for next-generation video compression technology are placed in context, for both M&E and enterprise applications. Strategic recommendations for content business are provided. Finally, select vendors that stand out in the 2016-to-2018 timeframe are highlighted, on account of strong value proposition and consequent market leadership in unit sales and/or revenue. Key Questions This Insight Will Answer: • Is the market growing? How long will it continue to grow and at what rate? • What is the relationship of this technology to other competing options? Who will win? • What technical trends are shaping the marketplace today? What disruptions are on the horizon, and what implications does this have on future product strategy? • How should content companies pl
More Information
No Index No
Podcast No
Author Avni Rambhia
Industries Entertainment and Media
WIP Number 9AC1-00-1A-00-00
Keyword 1 HEVC
Keyword 2 HEVC Video
Is Prebook No