TV in a Multi-Screen World; an Opportunity for Operators

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As growth in traditional wireless voice and data market is slowing down, leading operators across the globe have begun focusing on N-Screen strategies. The ability to sell 'bundled' products with voice and data, along with TV, is offering them an unique advantage over cable operators. As a result, the video subscriber market share has shifted from cable operators to telecom operators. This trend has been fairly consistent in growth and is likely to accelerate in the future. Through the N-screen approach, operators have begun to enjoy new revenue opportunities as well as indirect benefits, especially reduced churn and increased average revenue per user (ARPU).

Table of Contents

TV in a Multi-Screen World; an Opportunity for OperatorsSynopsisAdvent of Multi-screen ServicesMotivation behind Introducing N-ScreenTechnology FactorEmbracing ‘the Cloud’The Quad Play Vantage Targeted Advertising The Last WordConclusion

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