TV in a Multi-Screen World; an Opportunity for Operators
TV in a Multi-Screen World; an Opportunity for Operators
RELEASE DATE
29-May-2012
29-May-2012
REGION
Asia Pacific
Asia Pacific
Research Code: 9838-00-3A-00-00
SKU: TE01679-NA-SF_13309
$1,500.00
In stock
SKU
TE01679-NA-SF_13309
Description
As growth in traditional wireless voice and data market is slowing down, leading operators across the globe have begun focusing on N-Screen strategies. The ability to sell 'bundled' products with voice and data, along with TV, is offering them an unique advantage over cable operators. As a result, the video subscriber market share has shifted from cable operators to telecom operators. This trend has been fairly consistent in growth and is likely to accelerate in the future. Through the N-screen approach, operators have begun to enjoy new revenue opportunities as well as indirect benefits, especially reduced churn and increased average revenue per user (ARPU).
Table of Contents
Advent of Multi-screen Services
Technology Factor
Embracing ‘the Cloud’
The Quad Play Vantage
Targeted Advertising
Conclusion
Popular Topics
As growth in traditional wireless voice and data market is slowing down, leading operators across the globe have begun focusing on N-Screen strategies. The ability to sell 'bundled' products with voice and data, along with TV, is offering them an unique advantage over cable operators. As a result, the video subscriber market share has shifted from cable operators to telecom operators. This trend has been fairly consistent in growth and is likely to accelerate in the future. Through the N-screen approach, operators have begun to enjoy new revenue opportunities as well as indirect benefits, especially reduced churn and increased average revenue per user (ARPU).
No Index | Yes |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | 9838-00-3A-00-00 |
Is Prebook | No |