Twitter’s NFL Stream Challenged by Lack of Engagement and Profitable Business Model

Twitter’s NFL Stream Challenged by Lack of Engagement and Profitable Business Model

For the forseeable future, the NFL will not go much beyond experimenting with live streaming on platforms like Twitter.

RELEASE DATE
11-Nov-2016
REGION
North America
Research Code: 9849-00-61-00-00
SKU: EM00247-NA-MR_19268

$1,500.00

Special Price $1,125.00 save 25 %

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SKU
EM00247-NA-MR_19268

$1,500.00

$1,125.00 save 25 %

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Description

Despite some of the positive commentary about the quality of Twitter's NFL live stream, there has been much less discussion about the user interface experience or the fact that Twitter can’t cover its licensing costs via any advertising model. What Twitter is doing with the NFL games is interesting, but it lacks engagement and is a loss leader for the company. The NFL experiment is unlikely to translate into a viable new revenue stream for Twitter.

Related Research
Despite some of the positive commentary about the quality of Twitter's NFL live stream, there has been much less discussion about the user interface experience or the fact that Twitter can’t cover its licensing costs via any advertising model. What Twitter is doing with the NFL games is interesting, but it lacks engagement and is a loss leader for the company. The NFL experiment is unlikely to translate into a viable new revenue stream for Twitter.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-61-00-00
Is Prebook No