U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPU Through LBS

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As mobile carriers search for new types of products and services to leverage their network investments, commercial location-based services have emerged as an opportunity to provide a means of differentiation, a way to build customer loyalty, and a new revenue stream in the increasingly competitive mobile environment. Frost & Sullivan's US Location-Based Services Report analyzes the business of mobile location services, evaluates the technology that makes it a reality, and tracks the applications that the market is demanding.

Table of Contents

U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPU Through LBS, Introduction & Competitive Landscape OverviewTable of ContentsDefining Location-based ServicesLife Cycle Analysis: Location-based ServicesValue Chain Technology AssessmentAssisted GPSEnhanced Observed Time DifferenceUplink Time Difference of ArrivalAdvanced Forward Link TrilaterationCell IDDueling Architectures: Control Plane vs User Plane Control PlaneUser PlaneLBS Mode ComparisonCarrier Technology ChoicesLBS Application Trends: ‘The Killer Enabler’?Enhancing Carrier ARPU Through LBSRadar Screen: Consumer Location-based ServicesWhat Application Categories Will Drive LBS Adoption?Keys to Success for Consumer LBS Keys to Success for Consumer LBS LBS-initiated MessagingNavigation & MappingEnd User Perception on LBSEnd-User Perception on LBSMarket ForecastsFrost & Sullivan Forecasts: MethodologyLBS Total Market ForecastsConsumer vs Enterprise SplitsMatching Technology to Application PerformanceUsage Trends in Premium ContentUsage Levels: Indications for Mobile Data AdoptionBuying Patterns: Change in Premium Product MixBuying Patterns: Non-Operator Storefront SalesLBS Pricing TrendsCarrier TrendsUS Mobile Carrier ObservationsNextelSprintProfilesProfilesProfilesProfilesFrost & Sullivan AwardsLBS Platform of the YearLBS Technology of the YearLBS Company of the YearProduct Line Strategy




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