The U.S. Manufacturing industry is one vertical that presents a host of technological and communications opportunities for carriers. This study includes expenditures of both wireline and wireless voice and data services. Also presented is an overview of the manufacturing market, trends, applications, and growth strategies for carriers in or entering into vertical market programs. A strong need for integration of multiple enterprise and factory systems, with the cross-networking of multiple locations requires the use of advanced telecom services and networking. Carriers that understand the industry as well as the many sectors within, will be able to win manufacturing customer business.