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A Study of Customer Perceptions and Purchase Intentions in Hospitals
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This is a repackaging of this research deliverable. During the fourth quarter of 2009, Frost & Sullivan conducted a Customer Research project titled "Medical Imaging IT Middleware: A Study of Customer Perceptions and Purchase Intentions in the U.S. Hospital Market." The study aimed to provide the vendors developing, selling, and implementing medical imaging IT middleware solutions with a sound basis to design and execute their growth strategies. Frost & Sullivan targeted 160 U.S. department heads in radiology and cardiology, staff radiologists, clinicians, and hospital information systems administrators. This study utilized Frost & Sullivan’s Web-based survey capability.
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