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U.S. Mobile Advertising and Search Markets
U.S. Mobile Advertising and Search Markets
RELEASE DATE
11-Jun-2007
11-Jun-2007
REGION
North America
North America
Research Code: N1FC-01-00-00-00
SKU: TE03052-NA-MR_14682
$4,950.00
In stock
SKU
TE03052-NA-MR_14682
Description
The U.S. mobile penetration levels are currently at around 80 percent. This translates into roughly 240 million subscribers reachable anytime, anywhere through their mobile phones. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. The industry is witnessing a considerable increase in the number of specialized companies that focus on enabling mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators and innovative MVNOs is a testament to the perceived potential of the market opportunity.
Table of Contents
Mobile Advertising
- Introduction
- Market Segmentation
- Major Market Trends
- Summary of Findings and Key Conclusions
On-deck and Off-deck Mobile Advertising
- On-deck and Off-deck Mobile Advertising Trends and Implementations
Ad Popularity
- Popular Ad Formats
Differentiation for Mobile Advertising Campaigns
- Common Differentiation Strategies
On-deck Ad Platform Implementation Models
- Hosted and Licensed Implementations
Ad Sourcing Approaches
- Different Sources of Mobile Ads
Access Mechanism and Search Result Display Format
- Voice and Text with Images
Ad Pricing and Campaign Budgets
- Increasing Campaign Budgets
Integration of Online and Mobile Assets
- Leverage Online Assets and Relationships for Mobile Advertising
Revenue Shares
- Revenue Shares Along Value-chain
Ad Placement Possibilities in On-deck
- Ad Placement Positions
Mobile Content Providers as Advertisers
- Using Mobile Advertising to Sell Mobile Content
Consumer Expectations
- Consumer Expectations from Mobile Advertising
Targeting Models
- Ad-targeting Models
Coverage Range and Fill Rates
- Inventory Monetization
Some New Ad Possibilities
- New Advertising Mechanisms for Mobile
Market Definitions and Overview
Market Dynamics
Demand Analysis and Forecast Methodology
Market Revenue Forecasts
Introduction to Mobile Messaging-based Advertising
Short-code SMS Value Chain
Short-code SMS Applications
Short-code SMS Campaign Operations
Major Market Trends
Market Revenue Forecasts
Introduction to WAP-based Display Mobile Advertising Market
WAP-based Mobile Advertising Campaign Types
Major Market Trends
Market Revenue Forecasts
Introduction to Mobile Video Advertising Market
Major Mobile Video Advertising Initiatives
Ad-serving Models and Technology
Major Market Trends
Market Revenue Forecasts
Introduction to In-application Mobile Advertising Market
Major Market Trends
Market Revenue Forecasts
Introduction to Mobile Search and Other Performance-based Mobile Advertising Market
Mobile Search Revenue Opportunity
Major Market Trends
Market Revenue Forecasts
Service Providers; Mobile Operators and Others
Popular Topics
The U.S. mobile penetration levels are currently at around 80 percent. This translates into roughly 240 million subscribers reachable anytime, anywhere through their mobile phones. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. The industry is witnessing a considerable increase in the number of specialized companies that focus on enabling mobile advertising. Adoption of mobile advertising by the nations largest mobile operators and innovative MVNOs is a testament to the perceived potential of the market opportunity.
| No Index | Yes |
|---|---|
| Podcast | No |
| Industries | Telecom |
| WIP Number | N1FC-01-00-00-00 |
| Is Prebook | No |