U.S. Mobile Advertising Market
U.S. Mobile Advertising Market
Using Big Data for Content Monetization
RELEASE DATE
12-Nov-2012
12-Nov-2012
REGION
North America
North America
Research Code: NB92-01-00-00-00
SKU: TE03337-NA-MR_14967
$4,950.00
In stock
SKU
TE03337-NA-MR_14967
Description
Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 2009–2017 time frame.
Table of Contents
Introduction and Overview
- Introduction to Mobile Advertising
- Market Segmentation
- Key Findings and Conclusions
Next-generation Mobile Advertising Trends
- Audience Targeting and Mobile Advertising
- Location-based and Location-enabled Mobile Advertising
- Cross-device Ad Retargeting
- Emergence of the DSP and the DMP Ad Serving Models in Mobile
- Private (and Public) Mobile Ad Exchanges
- Roadmap for Mobile Advertising
Key Market Definitions
- Market Definitions and Overview
Market Dynamics
- Industry Challenges
- Market Drivers
Market Forecast
- Market Forecast for the U.S. Mobile Advertising Market
Competitive Analysis
- Competitive Analysis of the U.S. Mobile Advertising Market
Market Share Analysis
- Market Share Analysis of the U.S. Mobile Advertising Market
Introduction
Market Revenue Forecast
Introduction
Market Revenue Forecast
Introduction
Market Revenue Forecast
Introduction
Market Revenue Forecast
Introduction
Market Revenue Forecast
Popular Topics
Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 20092017 time frame.
No Index | Yes |
---|---|
Podcast | No |
Author | Vikrant Gandhi |
Industries | Telecom |
WIP Number | NB92-01-00-00-00 |
Is Prebook | No |