U.S. Mobile Advertising Market

Using Big Data for Content Monetization

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Regular Price: USD 4,950

Special Price USD 3,713

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Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 2009–2017 time frame.

Table of Contents

U.S. Mobile Advertising Market, Executive SummaryIntroduction and OverviewIntroduction to Mobile AdvertisingMarket SegmentationKey Findings and ConclusionsU.S. Mobile Advertising Market, Strategic Evaluation and AnalysisNext-generation Mobile Advertising TrendsAudience Targeting and Mobile AdvertisingLocation-based and Location-enabled Mobile AdvertisingCross-device Ad RetargetingEmergence of the DSP and the DMP Ad Serving Models in MobilePrivate (and Public) Mobile Ad ExchangesRoadmap for Mobile AdvertisingU.S. Mobile Advertising Market, U.S. Mobile Advertising MarketKey Market DefinitionsMarket Definitions and OverviewMarket DynamicsIndustry ChallengesMarket DriversMarket ForecastMarket Forecast for the U.S. Mobile Advertising MarketCompetitive AnalysisCompetitive Analysis of the U.S. Mobile Advertising MarketMarket Share AnalysisMarket Share Analysis of the U.S. Mobile Advertising MarketU.S. Mobile Advertising Market, Messaging-based Mobile Advertising SegmentIntroductionMessaging-based Mobile AdvertisingMarket Revenue ForecastRevenue Forecast for Messaging-based Mobile AdvertisingU.S. Mobile Advertising Market, Mobile Internet-based Display Advertising SegmentIntroduction Mobile Internet-based Display AdvertisingMarket Revenue ForecastRevenue Forecast for Mobile Internet-based Display AdvertisingU.S. Mobile Advertising Market, Mobile Video Advertising SegmentIntroduction Mobile Video AdvertisingMarket Revenue ForecastRevenue Forecast for Mobile Video AdvertisingU.S. Mobile Advertising Market, In-application Mobile Advertising SegmentIntroductionIn-application Mobile AdvertisingMarket Revenue ForecastRevenue Forecast for In-application Mobile AdvertisingU.S. Mobile Advertising Market, Performance-based Mobile Advertising SegmentIntroductionPerformance-based Mobile AdvertisingMarket Revenue ForecastRevenue Forecast for Performance-based Mobile Advertising




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