U.S. Operator Services Market - 2002

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The operator services (OS) market is an industry having multiple facets. The most important aspect of wireline telecommunications is that it is losing revenues to wireless communication. The more people use wireless phones, the less they use wireline phones. This creates fewer opportunities for wireline providers to provision operator services. In this document, “operator services” consist of directory assistance, collect calling, and alternative operator services. Collect calling is the only facet of OS that will increase every year throughout the forecast period. This can be attributed to heavy marketing and promotion efforts by carriers to successfully instill collect calling as an everyday event.

Table of Contents

U.S. Operator Services Market - 2002Executive SummaryIntroduction to the U.S. Operator Services MarketSummary of Major FindingsAnalysis by Major SegmentCompetitive AnalysisConclusionsTotal MarketIntroduction Market DriversMarket RestraintsResearch Methodology and Industry ChallengesRevenue ForecastDemand AnalysisMarket Engineering AwardsCustomer Service Innovation in the Collect Calling Market - AT&TBrand Awareness Development in the Collect Calling Market - AT&TProduct Service Innovation and Pricing Award in Directory Assistance Product - MCI WorldComDirectory Assistance MarketIntroductionSummary of Major FindingsMarket DriversMarket RestraintsMarket ChallengesMarket Engineering AnalysisRevenue ForecastDemand AnalysisPricing AnalysisCall CompletionCompetitive StructureMarket Share AnalysisStrategic RecommendationsOperator Assistance Services MarketIntroductionMarket DriversMarket RestraintsChallengesMarket Engineering AnalysisRevenue ForecastDemand AnalysisPricing AnalysisCompetitive StructureStrategic Recommendations

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