U.S. Premium Mobile Downloadable Content and Applications Markets

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Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.

Table of Contents

U.S. Premium Mobile Downloadable Content and Applications Markets, Executive SummaryScope of the MarketIntroductionSegmentationMethodologySummary of Findings and Key ConclusionsFindings and Key ConclusionsU.S. Premium Mobile Downloadable Content and Applications Markets, Total U.S. Premium Mobile Downloadable Content and Applications MarketMarket Definitions and OverviewHigh-speed Network TechnologiesAccess-level Mobile TechnologiesMarket TopologyTypes and Categories of Premium Mobile Content and ApplicationsU.S. Premium Mobile Downloadable Content and Applications Market DynamicsMarket DriversIndustry ChallengesStrategic Evaluation and AnalysisValue Chain and Revenue ModelsMarket StrategiesDemand Analysis and Market ForecastsDemand AnalysisMarket ForecastsU.S. Premium Mobile Downloadable Content and Applications Markets, Mobile Music ServicesMarket Definitions and OverviewOverview of Mobile MusicMarket ForecastsMobile Music ForecastsU.S. Premium Mobile Downloadable Content and Applications Markets, Mobile GamesMarket Definitions and OverviewOverview of Mobile GamesMarket ForecastsMobile Games ForecastsU.S. Premium Mobile Downloadable Content and Applications Markets, Mobile GraphicsMarket Definitions and OverviewOverview of Mobile GraphicsMarket ForecastsMobile Graphics ForecastsU.S. Premium Mobile Downloadable Content and Applications Markets, Mobile Video ServicesMarket Definitions and OverviewOverview of Mobile Video ServicesMarket ForecastsMobile Video Services ForecastsU.S. Premium Mobile Downloadable Content and Applications Markets, Mobile Informational ServicesMarket Definitions and OverviewOverview of Mobile Informational ServicesMarket ForecastsMobile Informational Services ForecastsU.S. Premium Mobile Downloadable Content and Applications Markets, Key Company ProfilesMobile OperatorsCingular WirelessVerizon WirelessSprint NextelNextel CommunicationsT-Mobile USAAmp'd MobileHelio Other Value Chain ParticipantsQUALCOMM Inc.Motricity Inc.VeriSignQPass (Amdocs Digital Commerce Division)InfoSpace July SystemsCellmania




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