U.S. Premium Mobile Downloadable Content & Applications Markets

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Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.

Table of Contents

U.S. Premium Mobile Downloadable Content & Applications Markets, Executive SummaryScope of the MarketIntroductionSegmentationForecast MethodologySummary of Findings and Key ConclusionsSummary of FindingsKey ConclusionsU.S. Premium Mobile Downloadable Content & Applications Markets, U.S. Premium Mobile Downloadable Content & ApplicationsMarket Definitions and OverviewHigh Speed Mobile Communication TechnologiesAccess-Level Mobile TechnologiesMarket TopologyTypes of Premium Mobile Downloadable Content & ApplicationsU.S. Premium Mobile Downloadable Content & Applications Market DynamicsIndustry DriversIndustry RestraintsIndustry ChallengesStrategic Evaluation and AnalysisPremium Mobile Content and Applications Value ChainPremium Mobile Content and Applications Revenue ModelsMarket Strategies for U.S. Premium Downloadable Content & Applications Industry ParticipantsDemand Analysis and Market ForecastsDemand AnalysisForecast Methodology and Market DefinitionsMarket ForecastsU.S. Premium Mobile Downloadable Content & Applications Markets, Mobile MusicMarket Definitions and OverviewOverview of Mobile Music ApplicationsDemand Analysis and Market ForecastsDemand AnalysisMarket ForecastsU.S. Premium Mobile Downloadable Content & Applications Markets, Mobile GamesMarket Definitions and OverviewOverview of Mobile GamesDemand Analysis and Market ForecastsDemand AnalysisMarket ForecastsU.S. Premium Mobile Downloadable Content & Applications Markets, Mobile GraphicsMarket Definitions and OverviewOverview of Mobile GraphicsDemand Analysis and Market ForecastsDemand AnalysisMarket ForecastsU.S. Premium Mobile Downloadable Content & Applications Markets, Mobile Video ServicesMarket Definitions and OverviewOverview of Mobile Video ServicesDemand Analysis and Market ForecastsDemand AnalysisMarket ForecastsU.S. Premium Mobile Downloadable Content & Applications Markets, Mobile Informational ServicesMarket Definitions and OverviewOverview of Mobile Informational ServicesDemand Analysis and Market ForecastsDemand AnalysisMarket ForecastsU.S. Premium Mobile Downloadable Content & Applications Markets, 2005 Frost & Sullivan Awards2005 Frost & Sullivan Award for Market Leadership in U.S. Premium Mobile Downloadable Content & Applications MarketsMarket Leadership in U.S. Premium Mobile Downloadable Content & Applications Markets2005 Frost & Sullivan Award for Premium Mobile Content Platform in U.S. Premium Downloadable Content and Applications Markets Premium Mobile Content Platform in U.S. Premium Downloadable Content and Applications Markets 2005 Frost & Sullivan Award for Premium Mobile Downloadable Content and Applications Product SuitePremium Mobile Downloadable Content and Applications Product Suite2005 Frost & Sullivan Award for Internet Marketing Strategy Leadership in U.S. Premium Mobile Downloadable Content and Applications MarketsInternet Marketing Strategy Leadership in U.S. Premium Mobile Downloadable Content and Applications MarketsU.S. Premium Mobile Downloadable Content & Applications Markets, Key Company ProfilesMobile OperatorsCingular WirelessVerizon WirelessSprintNextel CommunicationsT-Mobile USAVirgin Mobile USABoost MobileOther Value-Chain ParticipantsAmerica Online Inc. (AOL)Infospace Inc.i-Play( Digital Bridges Limited)Jamster (VeriSign Inc.)Motricity Inc.NokiaQUALCOMM IncorporatedTeleglobeVersaly EntertainmentWalt Disney Internet GroupZingy Inc.




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