U.S. Retail Vertical Market Analysis

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The retail services vertical is expected to spend $10.9 billion on telecom services by 2005. While relatively, the retail services vertical is seeing slower growth, overall telecom spending is expected to see promising opportunity for vertical market campaigns. The need to implement CRM, ERP, Inventory Management, and POS systems requires the use of advanced telephony and at increasing bandwidth and network requirements. Because there is a high amount of dependency on the retail networks for these new technologies, the retail sector is one vertical showing tremendous opportunity for service providers and carriers offering wireline and wireless services.

Table of Contents

U.S. Retail Vertical Market Analysis, U.S. Retail Services Vertical in TelecomExecutive SummaryIntroduction to the Retail Services VerticalOverview of the Retail Vertical Expenditures and ForecastMajor Findings in the Retail Services VerticalMarket Engineering AwardsMarketing Strategy Award for Retail Services VerticalState of the Retail Services MarketMarket Engineering Measurements (MEM)Retail Services Communications ChallengesRetail Applications in TelecomRetail Services Industry TrendsSpecific Subsectors Within the Retail Services VerticalRetail Services Vertical Expenditures in TelecomWireline Voice Expenditures and ForecastWireline Data Expenditures and ForecastWireless Voice and Data Expenditures and ForecastPercentage Expenditures Breakdown by Service TypeGrowth Strategies and ConclusionsGrowth Strategies for CarriersFinal RemarksRetail Sector ResourcesRetail Vertical OrganizationsAbbreviations and Acronyms




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