U.S. Small Business Penetration Strategies

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Regular Price: USD 4,950

Special Price USD 3,465


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This study examines the various market and competitive trends impacting the U.S. small business telecom service and solution markets. This includes an overview of various market drivers stimulating small enterprise spending on telecom products and services. From an end user’s perspective, this research also highlights the various operational and technology adoption challenges faced by small enterprises. Finally, the study offers a perspective on what marketing and sales strategies and tools vendors and service providers most effective in targeting the small business market.

Table of Contents

U.S. Small Business Penetration Strategies, Small Business Penetration StrategiesIntroductionMarket OverviewSmall Business TrendsSmall Business DemographicsSmall Business Operational ChallengesSmall Business Technology Spending DriversSmall Business Telecom Services and Solutions Provider StrategiesService Provider Competitive OverviewPremise-Based Solution Vendor Competitive OverviewMarketing and Sales Strategies for the Small Business MarketConclusionsConclusions




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