This research study covers key segments in the urinary incontinence device market. The urinary incontinence device market which was formerly a mature market, has experienced a surge of growth over the past few years. Most of this is due to the tremendous growth in urinary catheters. This can be attributed to premium priced anti-microbial urinary catheters that are experience a demand growth in hospitals due to the rising urinary catheter infection rate in the U.S. Medicare's ruling to approve 200 catheters per month has driven a new growth trend in intermittent catheters. The Urinary Incontinence Device market is poised to become a more lucrative market for the future.